It’s clear that video is one of the best tools in a product marketer’s tool belt. People actually enjoy watching videos over text heavy webpages, and so do search engines. This is because video has a significant impact on search engine optimization (SEO) results, and it’s important for businesses like yours to understand how to use video to your advantage. Here’s how:
Keywords are one of the most important elements of your videos that impact your search engine rankings. When uploading a new video, including relevant keywords in the title, description, tags and captions make a huge impact on how your video performs. They help search engines like Google, Bing, etc, understand your video’s content and its relevance to specific searches.
The next way videos can improve your search engine rankings is by sending direct traffic to your website. Including videos on your website results in viewers staying on your website for longer, and encourages them to visit additional webpages. When search engines see that your website is getting longer visits and more page visits, this can naturally boost organic search engine rankings.
Videos also nudge others to link to your website. High-quality videos lift your chances of other websites linking to your site, which in the eyes of search engines is positive. Be sure to make your videos easily shareable, so that you can increase your chances of expanding your reach.
Video has been increasingly become a critical part of a product marketer’s tool belt, and one of the main reasons why videos on search engines impact rankings is accessibility. By inserting the right keywords and meta descriptions to your videos, and making them shareable, you’ll increase key metrics that search engines see as valuable, increasing your organic rankings.
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