Storytelling has always been a primal part of the human experience. Thousands of years ago cavemen painted caves, and today parents read before bedtime. It’s always been a fundamental part of being a human, and it helps us make sense of the world around us. It’s also a key component to making a great explainer video.
Here are three reasons why:
1. Storytelling turns big ideas into understandable ones
Good storytelling enables you to communicate your ideas and concepts in an easy-to-digest way, regardless of how complicated your key messages are. Looking to explain why your product or service will change the lives of your customers? That seems like a big undertaking, but when you tell a great story of a character going through the process of using your product or service and walking away a more satisfied person, that’s something we all can understand.
2. Great storytelling sparks emotion (and retention!)
Storytelling in an explainer video not only helps convey complicated ideas, but it also helps you connect emotionally with your audience. Regardless of whether you showcase heartwarming achievement, or heartbreaking failure, storytelling allows businesses to tap into every human emotion, which stirs up emotion in viewers and results in better retention.
3. You can take your audience on adventures
Explainer videos transport viewers to different places. By taking the viewer to deep space, 10,000 leagues under the sea, or wherever your imagination can go, businesses can offer audiences captivating and incredible visual experiences. For example, watch how we recreated caveman times in this video. Whether in a more fantastic or realistic setting, storytelling with in explainer videos enables you to bring your visions to life, and take your audience on a journey.
Storytelling is a key component in any great explainer video, helping to turn complex ideas into understandable ones, creating an emotional connections with your audiences, and creating a sense of adventure unlike any other medium.
Get started on your next explainer today, and start using the power of storytelling to your advantage.
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