It’s no secret that including video in your Kickstarter campaign will increase your chances for success. Kickstarter suggests that when in comes to making your own video, all you need is a computer with a camera. This be true for most projects, but when it comes to games on Kickstarter, this isn’t necessarily the case.
The most successful Kickstarter games – both by amount of financial backing and sheer number of supporters – weren’t taking the suggested DIY approach. Instead they all include a custom animated video to explain what the game is, how it’s played and who the masterminds are behind the experience.
Below are the 10 most successful Kickstarter game videos that all have one thing in common – custom animation:
1. Exploding Kittens
Number of supporters: 219,382
Type of animation: 2D (traditional hand-drawn)
2. Zombicide
Amount of funding: $5,004,614
Number of supporters: 27,236
Type of animation: 2D, 3D + high resolution images
3. Batman Gotham City Chronicles
Amount of funding: $4,403,197
Number of supporters: 19,303
Type of animation: 3D CGI (computer-generated animation)
4. Rising Sun
Amount of funding: $4,228,060
Number of supporters: 31,262
Type of animation: 2D, 3D + high resolution images
5. Massive Darkness
Amount of funding: $3,560,642
Number of supporters: 22,361
Type of animation: 2D, 3D + high resolution images
6. Bears vs Babies
Amount of funding: $3,215,679
Number of supporters: 85,871
Type of animation: 2D (traditional hand-drawn)
7. Joking Hazard
Amount of funding: $3,246,588
Number of supporters: 63,758
Type of animation: 2D (traditional hand-drawn)
8. Conan
Amount of funding: $3,327,757
Number of supporters: 16,038
Type of animation: 2D, 3D + high resolution images
9. Fireball Island
Amount of funding: $2,810,297
Number of supporters: 23,325
Type of animation: 2D, 3D + high resolution images
10. The Binding of Isaac: Four Souls
Amount of funding: $2,650,875
Number of supporters: 38,335
Type of animation: 2D (traditional hand-drawn)
Since 2012, Sharp Eye Animation has been helping startups crowdfunding projects make custom animated videos that perform. Whether your Kickstarter game is a video game or a physical game, using a custom animated video to promote your project helps get you on your way to campaign success.
Learn more about using video in your crowdfunding project with the Ultimate Crowdfunding Explainer Video Guide, and to get started on your own Kickstarter game video, contact Sharp Eye Animation today
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