“Employees are a company’s greatest asset – they’re your competitive advantage. You want to attract and retain the best; provide them with encouragement, stimulus, and make them feel that they are an integral part of the company’s mission” – Anne M. Mulcahy, Chief Executive CEO of the Year 2008 Videos have changed the way corporate…
As attention spans continue to shrink with the growth of ever-increasing online distractions, more businesses are turning to videos to stand out. Videos are unique, powerful tools that boost sales, search engine rankings, brand awareness and much more. So when the need to make your video pops up to explain your product or service, you…
The Ultimate Guide to Crowdfunding Explainer Videos Welcome! Here you’ll find everything you need to know when looking to make a video for your crowdfunding project. Looking for something specific? Jump to a section using the links below: Explainer Video Overview – is one right for you? Why They’re Effective: The Science – Dr Allan Paivio’s…
With Amazon, eBay, Walmart and other large Ecommerce giants battling for online dollars, brands selling products on these sites look to outrank the competition by securing a coveted page one search engine ranking. To get there, some brands focus on optimizing keywords and getting more five-star reviews. Forward-thinking brands take a holistic approach, adding product…
Attention spans getting shorter everyday. They’re currently at 8 seconds and tied with a goldfish’s. Having a video that can capture attention while giving the perfect pitch is crucial to success. This is especially true for crowdfunding campaigns, where new campaigns emerge everyday. Video is a powerful tool that quickly gets across important and sometimes complex…
Cryptocurrency, the digital currency using cryptography to secure and verify transactions, has become one the 21st century’s most complex technologies. With nearly 2,000 different currencies out there the need to stand out is critical, so many are turning to animated video to get their most important messages across to audiences. Binance, for example, one of…
Since its birth, animation has evolved to become a tool used by everyone from Fortune 500’s to startups. Its flexibility can take viewers to space, the bottom of the sea and anywhere in between. For crowdfunding projects on platforms like Kickstarter and Patreon, animation help campaigns stand out and can lead to great results. The…
YouTube videos are a key part of Google search results. In fact top ranking YouTube videos typically show up on the top ⅓ of the results page. Well-optimized YouTube videos offer a huge opportunity for your business to create brand awareness and simultaneously drive traffic to your website. In order to increase the chances of…
YouTube is no doubt a force to be reckoned with, and chances are that regardless of the business you’re in, it can help drive new business, strengthen branding and so much more. Frequent curation of content is important to drive your viewership and engage new audiences, but what else can you do after hitting…
