Marketing in the Age of Coronavirus: In Tough Times it Pays To Advertise
“When times are good, you should advertise. When times are bad, you MUST advertise.” As the Coronavirus continues to change communities everywhere, businesses everywhere are pivoting, cutting workforces, and minimizing or eliminating marketing budgets. Business flourishes during and after a slowdown by doing something that may seem counterintuitive: increasing marketing investment. What do businesses wanting…
