The COVID-19 pandemic has forced marketers to innovate, work with leaner budgets, and adjust to the situation in real-time. And while marketing videos continue being one of the most effective tools in a marketer’s tool belt, the pandemic has changed how businesses can use them.
Animated marketing videos, for example, remain a tried-and-true form of video that marketers can rely on even in very uncertain times. Below are 4 reasons why now is an ideal time to make animated marketing videos.
1. Animation is made remotely
While making traditional videos using cameras and actors (live-action) is nearly impossible due to social distancing rules, animated videos are made remotely and largely unaffected by the Covid-19 pandemic. In fact our production workflows remain full-steam ahead, without any stoppages.
2. Watching online video is at an all-time high
With “shelter-in-place” rules still in place, more people are spending time at home watching online video on platforms like YouTube. This makes it an ideal time to effectively reach them to drive brand awareness, trust, and sales.
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3. Video ads are cheaper than ever
Running video marketing campaigns on YouTube have already been one of the most cost-effective ways to reach your audience, with average cost/views running ~$0.02 USD. With the COVID-19 pandemic, more businesses have cut marketing budgets and pulled out of ad auctions, making ad prices even lower, with less competition trying to reach your target audience.
4. Animated marketing videos are flexible
Animation is an incredibly flexible medium, with the ability to take viewers into outer space, under the sea or simply into the details of your product. For example, you can use animation to showcase the problems your customers face before using your products, something difficult (and expensive) to do using cameras and actors.
Conclusion
With the businesses being forced to change faster than ever, animated marketing videos remain a consistent, cost-effective and powerful tool for marketers to use to keep their drumbeat going and your audience engaged.
Questions? Contact us today with questions or to get started on your next video project.
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