As the battle for ride-sharing dominance continues to evolve at break-neck speed, so does the marketing behind brands like Uber and Lyft. With studies pointing to video as being one of the best ways to build brand awareness and drive sales, more businesses are turning to animated brand videos, like this one from Lyft that shares their company story. In…
San Francisco, CA – November 1, 2018 The MarCom Awards, one of the largest and most-respected creative competitions in the world, honored Sharp Eye Animation with a Gold Award for the “What is ShipStation” animated explainer video in their 2018 Digital Video Creation, animation category. Gold Winners represent the top 20% from a pool of more than 6,500 international marketing and communication…
Making a great explainer video all comes down to having a great script. If you’ve never written one, it can be a challenge to know just where to start. Lucky for you, we’ve shared a video script outline that will get you headed in the right direction. Just replace contents in the [BRACKETS] with your company name…
Data from Wyzowl’s State of Video Marketing Survey was published by Hubspot, and for you visual learners we’ve turned the findings into an infographic. About Sharp Eye Animation San Francisco-based animation studio that specializes in digital video creation, including animated explainer videos, product videos, educational videos and more. We help businesses and organizations by taking…
Video is changing how people buy products and services, with 96% of viewers finding video helpful when considering a purchase online. “How-to” videos teach while also giving businesses an opportunity to sell more and gain trust. Chances are you’ve watched one recently yourself, which is understandable because who has time to read the instruction manual these days?…
It’s no secret that including video in your Kickstarter campaign will increase your chances for success. Kickstarter suggests that when in comes to making your own video, all you need is a computer with a camera. This be true for most projects, but when it comes to games on Kickstarter, this isn’t necessarily the case. The most successful Kickstarter games…
Remember when you were a teenager, looking to buy new shoes or a pair of jeans? Trips to the store or ordering from a catalog were likely how you made your purchase. Today we can simply grab a laptop or smartphone to place an order, and video is playing an increasingly important role. 82% of…
Looking for some video marketing inspiration for your next machine learning or artificial intelligence video? Concepts like machine learning or AI can be tough to explain, but videos help! To help you get your creative juices flowing for your next video project we’ve gathered the 10 best machine learning videos (and artificial intelligence) of all…
Every time we chat with a potential client to discuss their explainer video project, the first point we always emphasize is the importance of their video script. In fact the most crucial and time-intensive step in the video production process is usually the script writing stage. Writing a great one is an art-form, and we’ve written about how to get…
