For years, animated videos have been used to train employees, pitch products, and effectively explain complex concepts quickly. But with so many video production options available, and the emergence of AI-based video production tools, how do you know which route to take? This guide will help you create a show-stopping animated video in 2025 and…
The best explainer videos not only educate and entertain audiences, but they keep attention and sell products too. In fact they’re like salespeople who give the perfect sales pitch every time, from anywhere. There are a ton of reasons for why they’ve stood the tests of time, and while they’ve been around for years, there…
Anyone given the option to either read a text-heavy website or get the same info by watching a one-minute video would obviously prefer to watch a video. And with people spending more time at home watching videos, having an explainer video to showcase your products or services is critical for getting your key messages across…
With more people watching videos than ever before, having your own can boost your business unlike any other marketing tool can. In fact, California-based technology company Dropbox, the Kickstarter project Exploding Kittens (the most-backed Kickstarter project of all time) and a ton of other brands can credit much of their success to leaning on video…
“When times are good, you should advertise. When times are bad, you MUST advertise.” As the Coronavirus continues to change communities everywhere, businesses everywhere are pivoting, cutting workforces, and minimizing or eliminating marketing budgets. Business flourishes during and after a slowdown by doing something that may seem counterintuitive: increasing marketing investment. What do businesses wanting…
The Sharp Eye Animation team has produced literally thousands of custom video ads for businesses ranging from retail to technology to the legal industry. Our experience has given us unique insight into what makes ads convert viewers from “just checking it out” all the way to check-out. We spent the last two quarters studying similarities…
Trade shows offer a great opportunity to meet with existing clients, stay up-to-date with the latest-and-greatest technologies, and to connect with potential customers. Video is one of the best mediums to attract people to your booth, due to its ability to capture and keep attention. We’ve compiled a list of the 10 best trade show…
4 Types of Videos You Should Never Make Yourself (& ones you should!) When it comes to making a video, there are clear advantages to doing them yourself, but not all videos should be DIY’d Having a great marketing video can be better than having the greatest salesperson. Sure, both deliver perfect sales pitches every…
YouTube Ads: The Marketing Tool You Can’t Ignore 12 reasons why YouTube Ads are one of the most effective tools in a business’ toolbelt YouTube Ads are largely underutilized. Partly because to run them you need video content, and partly because managing video campaigns can get complicated if you don’t know what you’re doing. But…
