People love stories. We all do. We connect with them. Stories allow us marketers to put actions and words into context. When you’re marketing a product or service, stories help you show prospective buyers what you’re offering without a hard sell. When a story aligns with a viewer’s values and needs, a prospect identifies empathetically…
Typically, the purpose of video marketing is to convince your prospects or customers to buy your product or service. Since your marketing videos might be viewed outside the context of your website, it crucial to include all the information viewers need in order to buy from you. What is a video call-to-action (CTA)? A…
When setting off to make your first animated video, you typically have two options: Hire an animated video production company, or Make it yourself using one of many do-it-yourself (DIY) animated video tools. If you’re not too concerned with the look-and-feel of your video – and have the time to spend learning how to use…
From customizable video players that match your business’ brand to analytics powered by machine learning and artificial intelligence, there are a number of ever-evolving video hosting services out there. So which one should you choose? Here are the 15 best video hosting services available in 2020, ordered from lowest to highest in price (click…
If you have time and you’re willing to roll up your sleeves, these 20 tools for making DIY animated videos are the best around. Most of the tools below won’t give you full creative control like you’d get with a full service company, but they may just do the trick: 1. Vyond (formerly GoAnimate) Vyond offers templates…
More companies are using video to help drive sales, educate their workforce and build brand recognition. Consequently, it’s more important than ever to be incorporate videos in your own sales, marketing & training efforts. And while there’s a ton of different steps that go into making a great video – from the actual video recording or animation production, to the…
Making a great explainer video all comes down to having a great script. If you’ve never written one, it can be a challenge to know just where to start. Lucky for you, we’ve shared a video script outline that will get you headed in the right direction. Just replace contents in the [BRACKETS] with your company name…
Video is changing how people buy products and services, with 96% of viewers finding video helpful when considering a purchase online. “How-to” videos teach while also giving businesses an opportunity to sell more and gain trust. Chances are you’ve watched one recently yourself, which is understandable because who has time to read the instruction manual these days?…
Every time we chat with a potential client to discuss their explainer video project, the first point we always emphasize is the importance of their video script. In fact the most crucial and time-intensive step in the video production process is usually the script writing stage. Writing a great one is an art-form, and we’ve written about how to get…
