As marketing teams shift from using video as a part of their marketing strategy to the marketing strategy, shorter videos — ones that run just 30 seconds or less — can be your most powerful, yet least utilized tools in a company’s marketing arsenal.
Which is strange since shorter videos are usually easier to make, can be promoted in more places, and tend to have higher engagement, conversion and completion rates over longer videos.
In fact the average 30-second video is viewed 85% of the way through, while the average 2-minute video was viewed on average 50% of the way through.
So why doesn’t every company focus on 30-second explainer videos?
30-second explainer videos are the swiss army knife of marketing tools
To inspire your next short video, we’ve compiled the best explainer videos under 30 seconds below. Kick back, and grab some popcorn, but don’t get too comfortable because these videos will be over in a flash:
1. Nespresso
For some videos, the sound can make a video. The Nespresso video uses sounds, like waves and lightly clanking ice cubes to make the viewer feel relaxed.
The lack of voiceover adds to its simplicity and enables it to run places where audio isn’t available, like trade show booths and social media news feeds.
2. ShipStation
With an upbeat tempo and succinct voiceover, the ShipStation video was used in many successful marketing campaigns and in 2018 won the Gold Award for Digital Media Creation by the Association of Marketing and Communications Professionals (AMCP).
3. Contiki
With eight dots as freckles, this Contiki video relies on simplicity, humor and a touch of gore to connect with viewers. Most of the video is spent trying to put smiles on faces, and only about 10 seconds dedicated to an actual product pitch.
4. American Express Gold
Starting the video off with a flash of the American Express Gold card logo, this video is ideal for running as a paid YouTube ad. Even if YouTube viewers end up skipping the ad (and Amex thus not being charged for running it) American Express still gets free branding anyway.
As for the video itself, constant scene changes keep it fresh and engaging.
5. Zoosk
This video is winner due to some great script writing that ties its product in with a classic love poem. Viewers stay on edge to hear what clever rhyme will be used next.
6. Big Yellow Storage
Big Yellow Storage made the list thanks to great visuals and sound effects. Watching waves of trash is a bit mesmerizing, even if the message is sad.
Conclusion
Now that you’ve seen some of the best explainer videos under 30-seconds, it’s time to start working on your own video with the right team of creatives to make it happen. Contact us today to speak with one of our video specialists to get started on your next video.
Since 2012, Sharp Eye Animation has been making short, to-the-point videos for startups, enterprise companies and everyone in between. We distill your most important messages into an engaging and memorable video.
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