Marketing

The Future of Video is Here: Sharp Eye Animation Unveils Revolutionary AI-Generated Video Production

The world of video production is undergoing a seismic shift, and Sharp Eye Animation is at the forefront of this evolution. We're thrilled to announce an expansion of our services, now offering cutting-edge AI-generated videos for businesses alongside our award-winning animated creations. This isn't just a new service; it's a new era for visual storytelling, and we're inviting you to be a part of it.

For years, Sharp Eye Animation has been your trusted partner in bringing ideas to life through the magic of animation. We've meticulously crafted stories, frame by frame, to help your brand connect with your audience. But what if we told you that the power to create stunning, live-action style video is now more accessible, faster, and more versatile than ever before?

Compliance Training Videos: The Hack Every HR Pro Needs

Let’s face it: compliance training is a headache. It’s mandatory, complex, and—too often—mind-numbingly dull. Employees tune out, forget 70% of it in 24 hours, and leave your company vulnerable to fines or lawsuits. Sound familiar?

If you’re an HR pro juggling audits, hybrid teams, and tight budgets, you need a game-changer. Enter compliance training videos—the ultimate hack to simplify rules, boost retention, and save your sanity. Here’s why this is the secret weapon every HR leader should steal.

Why Boring Compliance Training Fails—and Animation Wins

Compliance training is a must-have for every business, but here’s the dirty secret: most of it flops. Employees doze off, forget the rules, and leave companies exposed to risks—think fines, lawsuits, or worse. Why? Because traditional compliance training is boring. Stuffy slides and droning lectures can’t compete with the 70% forgetting curve.

At Sharp Eye Animation, we’ve cracked the code with animated training videos—here’s why they’re the game-changer HR and L&D need.

70% Forget Compliance Rules in a Day—Videos Save the Day

Imagine this: You’ve spent thousands on compliance training, only to discover 70% of your employees forget it within 24 hours. That’s not a nightmare—it’s science, courtesy of the forgetting curve. For HR and L&D leaders, it’s a costly crisis. Fines loom, audits fail, and chaos creeps in. But there’s a hero in this story: compliance training videos.

At Sharp Eye Animation, we’re turning forgettable rules into unforgettable lessons—here’s how.

The Compliance Memory Meltdown

Psychologist Hermann Ebbinghaus nailed it: without reinforcement, 70% of new info vanishes in a day, and 90% in a week. Compliance training—think mandatory HR trainings, data privacy, or other similar policies—is especially vulnerable. It’s dense, dry, and often delivered via yawn-inducing slides. Employees tune out, and companies pay the price: $14.5 billion in U.S. compliance fines annually (Navex, 2023).

The $1M Compliance Mistake You’re Making Without Videos

Imagine this: a single compliance slip—missed safety training, an outdated policy—costs your company $1 million in fines. It’s not a hypothetical. In 2024, OSHA penalties alone topped $161 million, with individual violations hitting $156,259 for willful breaches. Mid-to-large enterprises can’t afford to gamble on employee training that doesn’t stick. Yet, here’s the kicker: 70% of compliance training is forgotten within 24 hours without reinforcement.

If your team is relying on dull slides or endless manuals, you’re making a million-dollar mistake. Compliance training videos can fix it—here’s how.

Why Compliance Training Videos Simplify Complex Rules

Compliance training is a non-negotiable part of corporate life, but it’s often a headache. Complex regulations—like OSHA safety standards, GDPR data rules, or other policies—can overwhelm employees, leading to confusion, low retention, and costly mistakes. In fact, 70% of training content is forgotten within 24 hours without reinforcement (The Learning Guild).

That’s where compliance training videos come in. At Sharp Eye Animation, we’ve mastered simplifying the toughest rules with animated videos—here’s why they work and how they can transform your program.

10 AI Storytelling Tools for Video Creators in 2025: Craft Epic Narratives

Storytelling is the heartbeat of great video content—and in 2025, AI is your secret weapon to make it unforgettable. Whether you’re scripting a video series or a branded animation, these tools can brainstorm ideas, write dialogue, and shape narratives that hook viewers from the jump. At Sharp Eye Animation, we’ve seen how AI storytelling sparks creativity—then we bring it to life with visuals that pop. Ready to tell stories that stick?

10 Best AI Tools for Video Production in 2025

Video is the king of content in 2025, and if you’re not using AI to level up your production, you’re missing out—big time. Whether you’re a solo creator, a marketer, or running a full-blown animation studio (like my team at Sharp Eye Animation), these tools can slash your workload, boost creativity, and make your videos pop like never before. From script-to-screen magic to jaw-dropping edits, here’s my hand-picked list of the 10 best AI video production tools for 2025 that’ll have your audience hitting replay—and your business soaring.

The Science Behind Training Video Retention: Animation Wins

Employee training is critical, but here’s the catch: science shows most of it doesn’t stick. Research reveals that 70% of new information is forgotten within 24 hours without reinforcement—a phenomenon called the forgetting curve. For HR and L&D leaders, this means wasted budgets and underprepared teams. The solution? Animated training videos.

At Sharp Eye Animation, we’ve harnessed the science of retention to create videos that employees actually remember. Here’s how animation beats the brain’s natural fade—and why it’s a game-changer for corporate learning.

10 Must-Have Elements in an Effective Animated Training Video

Animated training videos are taking over corporate learning, eLearning, and even TikTok-style education snippets in 2025—and for good reason. They’re engaging, scalable, and stick in your brain like glue. But here’s the kicker: not all animated training videos are created equal. Want yours to actually work? You need these 10 must-have elements. Buckle up—this could be the game-changer your business has been missing.

1. A Hook That Grabs Attention in 3 Seconds Flat

Let’s face it: attention spans are shorter than a goldfish’s memory (8 seconds, if you’re curious). Start with a bold visual or line—like a cartoon character tripping over a “boring training” sign. Hook ‘em fast, or they’re gone.

9 Creative Ideas for Animated Training Videos to Captivate Viewers

Let’s face it: most training videos are boring. You’ve seen them—dry narration, endless slides, and a one-way ticket to Snoozeville. But what if your training videos could * captivate* your audience, spark laughter, or even go viral? With animation, the possibilities are endless. At Sharp Eye Animation, we’ve cracked the code to making training videos that people actually want to watch.

Here are 9 creative ideas to supercharge your animated training videos and keep your viewers hooked—whether they’re employees, students, or clients.

Top 5 Mistakes to Avoid When Making Animated Training Videos

Animated training videos are the secret sauce for businesses in 2025 & beyond – think employee onboarding that actually sticks or software tutorials that don’t bore you to death. But here’s the kicker: screw up the execution, and you’ve got a pricey disaster that no one watches.

We’ve seen it all at Sharp Eye Animation, and we’re spilling the tea on the top 5 mistakes you must avoid when creating animated training videos. Dodge these pitfalls, and you’ll be the hero of your next training rollout. Let’s dive in!

7 Types of Training Videos Every Business Should Consider

Training videos are no longer optional—they’re the secret weapon top companies use to onboard faster, boost retention, and slash costs. But here’s the kicker: not all training videos are created equal. In 2025, businesses need animated training videos that stand out, solve real problems, and make employees actually want to watch.

Ready to level up? Here are 7 types of training videos every business should consider—straight from the animation experts at Sharp Eye Animation. Let’s dive in!

10 Insane Perks of Animated Employee Onboarding Videos

Let’s face it: onboarding new employees can be a snooze-fest. Endless PowerPoints, dry manuals, and awkward icebreakers—yawn! But what if you could turn that chaos into a slick, engaging, and unforgettable experience? Enter animated training videos. These aren’t just cartoons for kids—they’re game-changers for businesses.

At Sharp Eye Animation, we’ve seen firsthand how animation transforms onboarding, and we’re spilling the tea with 10 jaw-dropping benefits that’ll make you rethink everything. Ready to ditch the boring and level up? Let’s dive in!

How Custom Training Videos Engage Gen Z and Millennials

By 2025, Millennials and Gen Z will make up 75% of the global workforce (Deloitte, 2023). These digital-native generations expect employee training that’s fast, fun, and visual—traditional methods like PowerPoint slides or manuals just don’t cut it. At Sharp Eye Animation, our custom training videos are built to engage these workers, driving retention and performance for forward-thinking companies.

Here’s how we do it—and why it matters for your business.

Why Gen Z and Millennials Demand Better Training

Born between 1981-1996 (Millennials) and 1997-2012 (Gen Z), these workers grew up with YouTube, TikTok, and Netflix. They consume 50% more visual learning content than older generations (McKinsey, 2016), and 91% prefer interactive, engaging training (Shortlister, 2022). Yet, 43% of employees find corporate training ineffective (Employee Training Statistics, 2025), with 70% forgetting it within 24 hours (The Learning Guild). For HR and L&D leaders, this is a crisis—and an opportunity.

Why Animated Training Videos Boost Corporate Training ROI

Corporate learning is an expensive investment—yet too often, it fails to deliver. Companies spend an average of $1,286 per employee on training annually (Training Magazine, 2023), but 70% of that knowledge vanishes within 24 hours without reinforcement. For HR and L&D leaders, this isn’t just a statistic—it’s a costly problem. Enter animated training videos: a proven way to maximize retention, engagement, and, ultimately, return on investment (ROI).

At Sharp Eye Animation, we’ve seen this firsthand with clients like RepairShopr, which boosted revenue 300% after adopting our video series. Here’s why animated training videos are your secret weapon for corporate learning success.

What Makes Animated Training Videos 95% More Memorable?

Employee training often falls flat—70% of it is forgotten within 24 hours without reinforcement (The Learning Guild). But there’s a fix: animated training videos. Research shows video content is 95% more memorable than text alone (PopVideo, 2016), and animation takes it further. At Sharp Eye Animation, we’ve seen this firsthand with clients like Apple and Sephora.

Here’s what makes animated training videos stick—and why they’re a game-changer for corporate learning.

Why Memory Matters in Employee Training

Retention drives results. If employees forget training, companies lose time, money, and performance gains—$1,286 per employee annually, often wasted (Training Magazine, 2023). Traditional methods like slides or manuals fade fast because they lack engagement. Animation flips that script, making training 95% more memorable. How? Let’s break it down.

How Video Training Series Scale Learning for Large Teams

Scaling employee learning across large teams—hundreds or thousands of workers—is a logistical nightmare for HR and L&D leaders. Traditional training methods buckle under the weight: inconsistent delivery, high costs ($1,286/employee annually), and 70% forgotten in 24 hours (Training Magazine, 2023; The Learning Guild). Animated training videos solve this. At Sharp Eye Animation, we’ve built custom, scalable video solutions for brands like Apple and Sephora.

The Challenge of Training Large Teams

Mid-to-large enterprises (100-10,000+ employees) face unique hurdles:

Are Your Training Costs Too High? Videos Save Time and Money

Training costs are spiraling. Companies spend an average of $1,286 per employee annually on learning and development, yet 70% of that training is forgotten within 24 hours without reinforcement (Training Magazine, 2023; The Learning Guild). For HR and L&D leaders at mid-to-large enterprises, this inefficiency is a budget killer. The solution? Animated training videos.

At Sharp Eye Animation, we’ve seen how custom animated videos slash costs, save time, and deliver lasting results. Here’s how:

Top 5 Employee Training Challenges Solved by Video Animation

Employee training is critical for business success, yet Human Resources (HR) and Learning and Development (L&D) leaders face persistent hurdles—disengaged learners, forgotten lessons, and soaring costs. At Sharp Eye Animation, we’ve helped brands like Sephora, Apple, Applied Materials, & more tackle these issues with custom animated video.

Here are the top 5 employee training challenges and how our animated training videos solve them:

1. Low Retention Rates

Research shows 70% of training content is forgotten within 24 hours (The Learning Guild). Without reinforcement, employees lose skills fast, wasting L&D budgets. Video animation boosts retention—studies reveal people remember 95% of video messages vs. 10% of text (PopVideo, 2016). Our short, engaging animations simplify complex topics, making them stick.

Why 70% of Employee Training is Forgotten in 24 Hours — & How Animation Fixes It

Employee training is a cornerstone of corporate success, yet research reveals a startling truth: 70% of employees forget what they learn within 24 hours if no effort is made to reinforce it. This phenomenon, known as the forgetting curve, poses a massive challenge for businesses investing time and money into learning and development (L&D).

But there’s a solution—animation. At Sharp Eye Animation, we’ve seen firsthand how animated training videos can transform retention and engagement. Here’s why employees forget so quickly and how animation fixes it.

How to Make Animated Videos in 2025: The Guide

For years, animated videos have been used to train employees, pitch products, and effectively explain complex concepts quickly. But with so many video production options available, and the emergence of AI-based video production tools, how do you know which route to take?

This guide will help you create a show-stopping animated video in 2025 and beyond, even if you have no prior animation experience.

1. Planning and Scriptwriting:

Concept: Before diving into visuals, solidify your video's purpose. What key message(s) do you want to convey? Who is your target audience? Where will your video content live? Part of step 1 is thinking through your strategy, even if that means at a high level.

5 Reasons Why Animation is Ideal For Business

Animated videos have been a popular medium for storytelling for over a century, and for good reason. Here are five reasons why animation is the perfect medium for businesses like yours:

1. Limitless imagination

One of the most unique things about animation the ability to get creative is virtually endless. Live-action videos (videos using cameras and actors) limit what you can do, since you have to stick to what can be physically created or shot by a camera in a studio or on set. Animation, however can do anything. Take your viewers to space, the bottom of the ocean, or just show them how AMAZING their lives can be after using your product – creativity is endless.

The Best Explainer Video Company: Why Sharp Eye Animation Rules

Since inception in 2012, Sharp Eye Animation has risen to become the best explainer video company today. With a strong, talented team of artists and award-winning video content, Sharp Eye Animation has consistently produced top-quality animations that educate, entertain, and perform.

Since the beginning Sharp Eye Animation commits to creating original, unique, and handmade explainer videos. The team is passionate about telling stories in fresh, concise ways, while testing the limits of what's possible. This has enabled the team to connect with viewers emotionally, and impress clients consistently through powerful videos.

The impact of video on search engine optimization for product marketing

It's clear that video is one of the best tools in a product marketer's tool belt. People actually enjoy watching videos over text heavy webpages, and so do search engines. This is because video has a significant impact on search engine optimization (SEO) results, and it's important for businesses like yours to understand how to use video to your advantage. Here's how:

Keywords are one of the most important elements of your videos that impact your search engine rankings. When uploading a new video, including relevant keywords in the title, description, tags and captions make a huge impact on how your video performs. They help search engines like Google, Bing, etc, understand your video's content and its relevance to specific searches.

Animation for Marketers: The 5 BEST Benefits

Animation isn't just for kids. In fact animation for marketers has exploded in the last several years thanks to it's flexible nature (it can take viewers to space, to the depths of the ocean, and anywhere in-between) and budget-friendly nature. For marketers, that means it's the perfect tool to showcase a brand, product, or service.

Below are the five top reasons why animation for marketers may be the most underrated tool today:

The 20 Best Types of Animation Styles (for Business & Beyond)

Looking to bring your ideas to life using animation? If you're wondering what types of animation are there, you're in luck! Below is a comprehensive list of the 20 different types of animation, with examples. Whether you need a video for your business or entertainment, this list will show you every type of animation under the sun:

1. 2D digital animation

As computers grew in usage, 2D animation emerged and became one of the most popular types of animation for businesses. The digitally-native nature allows for efficient production processes, and enables quick editing and retouching. In 2D digital animation, objects are usually vector-format, which consists of lines and curves rather than pixels. This allows the animator to scale and rotate elements without losing quality. It makes visuals consistent across different resolutions and screen sizes. Watch an example of 2D animation here.

5 Common Mistakes to Avoid When Creating Explainer Videos

Explainer videos are powerful, multi-use marketing tools that just about any business should be using. From pitching your product or service, to explaining how to do something, when done right they can educate and entertain at the same time. Whether you want one for your website, corporate training program, email campaigns, or anything else, it's important to avoid these 5 common mistakes so that your next video will come out successful:

Why You Need to Work With an Experienced Animation Company

As Sharp Eye Animation crossed our 10 year mark in 2022 🎉, we've been reflecting on the learnings we've picked up along the way. We've fine-tuned our production process, learned how to best work with customers, and tons more. Below we've distilled 3 reasons why you should steer clear from animation newbies and instead work with a seasoned company.

1. Polished production process

Perhaps the most obvious benefit of choosing an experienced animation company is the expertise and skillsets they bring. Companies with track records of producing quality videos – proven by winning industry awards – have deep understanding of the production process and what's needed to make great videos. This expertise is invaluable when making short videos that include many key messages.

Storytelling is Key to a Great Explainer Video, Here are 3 Reasons Why

Storytelling has always been a primal part of the human experience. Thousands of years ago cavemen painted caves, and today parents read before bedtime. It's always been a fundamental part of being a human, and it helps us make sense of the world around us. It's also a key component to making a great explainer video.

Here are three reasons why:

1. Storytelling turns big ideas into understandable ones

Good storytelling enables you to communicate your ideas and concepts in an easy-to-digest way, regardless of how complicated your key messages are. Looking to explain why your product or service will change the lives of your customers? That seems like a big undertaking, but when you tell a great story of a character going through the process of using your product or service and walking away a more satisfied person, that's something we all can understand.

The 4 types of explainer videos (& when to use each one)

Explainer videos are short, to-the-point videos that explain a product or service in typically between one and two minutes. They're powerful tools that get across your important messages while lifting search engine rankings and conversion rates, and there are four types of explainer videos, each with its own unique use case:

1. Animated explainer videos

These are the bread-and-butter of explainer video, and are typically the most common types of explainer videos. They use a combination of animated characters, on-screen text, and voiceover / audio to engage viewers in emotional ways. Animated explainer videos are ideal for showcasing complex concepts that can't really be explained in any other way than animation. In fact animation is a flexible medium, that can take viewers to space, 30 thousand leagues under the sea, and basically anywhere the imagination can go.

5 ways to measure the success of your explainer video

If you've ever made an explainer video before, you know that when done right they can boost business, increase trust, and lift your organic search engine rankings. But how else can you measure the success?

Here are five important things to consider:

1. Number of views

Perhaps an obvious metric to track, the number of views your video video gets can be an indicator of your explainer video's performance. For example, if you launch your video, and it gets three times as many views compared to other videos, that clearly tells you that something has struck a cord and viewers are finding it engaging. Keep in mind, however, that just because your explainer video has a lot of views, it doesn't necessarily mean it's driving business results you're looking for – unless of course you're looking to drive awareness.

5 Tips for Making a Successful Explainer Video

An explainer video is a short animated video that explains a complex concept or product to your audience in a concise and memorable way. They're proven to lift conversion rates and increase viewer retention. Here are some tips on how to make a successful explainer video for your company:

1. Understand your viewer's needs

The first step to making a great explainer video is to clearly understand who you're targeting with the video. Will this be the first time they're getting exposed to the idea in your video? If not, what do they already know (and that you won't need to include in the video)? Understanding your audience's knowledge base is key to writing an effective script, and this will help the video production team you're working with customize the messages in the script accordingly.

The Top 4 Types of Animated Training Videos

Animated training videos have quickly become popular with companies looking for effective ways to teach key concepts and skills to their employees. Using animation with voiceover, music, and sound effects, they help turn complex ideas into easy to understand and engaging training tools. Here are the top four types:

1. Instructional training videos

These videos are intended to introduce employees to new and complicated concepts and / or products. They usually use simple, clear words and animations to break down complex ideas and make them easier to understand. Instructional videos are often used to onboard new employees or introduce corporate teams to new processes and systems.

How to Make Inclusive Video Content

Creating video content is a great way to keep audiences engaged while getting across your important messages. While you may think that anyone with an internet connection and computer may be able to access and understand your video, that may not be the case unless you've considered inclusion. Inclusive videos are videos that ensure content doesn't exclude or discriminate against specific groups of people based on race, gender, sexual orientation, ability, or any other personal characteristics that is unique to them. Below are some tips for making your next videos more inclusive:

How to Use Animated Training Videos for Corporate Training

Animated training videos are becoming an increasingly popular tool for corporate training, especially since the Covid-19 pandemic has made it difficult to produce live-action videos. This is because animation allows trainers to present complex information in an engaging and easy-to-understand manner. This blog post discusses the key benefits of using animation for corporate training and best practices for creating effective animation-based training programs.

Simplifying the complicated

One of the main benefits of using animation in corporate training videos is that it makes complex concepts more accessible to employees. By using visual elements such as images, graphics, and text, animation helps break down complex information into bite-sized chunks that are easy for employees to process. This is especially useful for those who struggle with traditional training methods, like reading text-heavy webpages.

7 Things You May Not Know About Making Explainer Videos

The best explainer videos not only educate and entertain audiences, but they keep attention and sell products too. In fact they’re like salespeople who give the perfect sales pitch every time, from anywhere. There are a ton of reasons for why they’ve stood the tests of time, and while they’ve been around for years, there still may be a few things you don’t know about making them.

Below are the 7 top things you may not know about making explainer videos:

10 Top Reasons Why Animation is Ideal for Corporate Training Videos

On the heels of the COVID-19 pandemic, a customer of ours needed to make a series of corporate training videos to teach its 180,000+ person workforce about their new post-coronavirus travel policy.

To make their training videos they had two choices: hire a video production company to make “live-action” training videos (videos made with cameras and actors), or hire an animation production company like ours to create the videos using custom animation.

3 Top Ways Animated Law Firm Videos Drive New Prospects

You might think that animated videos are best for kids’ TV shows or video games, it actually goes deeper than that, and today law firms of all sizes are turning to animated law firm videos to help them stand out, create emotional connections and be more memorable.

Animation is made remotely, so while making live action videos (videos made by cameras and actors) has become more challenging with Covid-19 and social distancing rules, animation has remains a tried-and-true medium with the pandemic not affecting production workstreams at all.

What is an Explainer Video?

Anyone given the option to either read a text-heavy website or get the same info by watching a one-minute video would obviously prefer to watch a video.

And with people spending more time at home watching videos, having an explainer video to showcase your products or services is critical for getting your key messages across to your audience quickly. In fact simply uploading an explainer video to YouTube with the right metadata can make a huge impact in helping customers find your business online.

4 Reasons Why It's The Best Time to Make Animated Marketing Videos

The COVID-19 pandemic has forced marketers to innovate, work with leaner budgets, and adjust to the situation in real-time. And while marketing videos continue being one of the most effective tools in a marketer’s tool belt, the pandemic has changed how businesses can use them.

Animated marketing videos, for example, remain a tried-and-true form of video that marketers can rely on even in very uncertain times. Below are 4 reasons why now is an ideal time to make animated marketing videos.

7 Best Tips For Making A Video: DIY Videos For Beginners

7 Best Tips for Making a Video: DIY Video Production For Beginners

With more people watching videos than ever before, having your own can boost your business unlike any other marketing tool can. In fact, California-based technology company Dropbox, the Kickstarter project Exploding Kittens (the most-backed Kickstarter project of all time) and a ton of other brands can credit much of their success to leaning on video as a core marketing tool.

15 Consumer Trends That Resulted From The Coronavirus

15 New Consumer Trends Resulting From The Coronavirus

The Coronavirus has caused new stresses, new opportunities and new trends in people's online behavior.

We had our own assumptions around what was exactly happening, so we dug deeper. Some of the results were obvious, and some surprised us (and were hilarious!). Below are 15 data-backed trends we found as a result of the Coronavirus:

1. Consumers are shifting habits from shopping in-stores to online, while also increasing online media consumption as much as 60% (Nielsen). Worldwide video consumption on platforms like YouTube and Netflix have increased with more people at home, while new video production is mostly limited to animation due to the flexible nature of its production (animation can be made remotely).

Marketing in the Age of Coronavirus: In Tough Times it Pays To Advertise

“When times are good, you should advertise. When times are bad, you MUST advertise.”

As the Coronavirus continues to change communities everywhere, businesses everywhere are pivoting, cutting workforces, and minimizing or eliminating marketing budgets. Business flourishes during and after a slowdown by doing something that may seem counterintuitive: increasing marketing investment.

What do businesses wanting to emerge post-Coronavirus as winners do?

“Reduce costs selectively by focusing more on operational efficiency than their rivals do, even as they invest relatively comprehensively in the future by spending on marketing, R&D, and new assets. Their multi-pronged strategy is the best antidote to a recession.” –Harvard Business Review

According to Harvard Business Review, they “reduce costs selectively by focusing more on operational efficiency than their rivals do, even as they invest relatively comprehensively in the future by spending on marketing, R&D, and new assets. Their multi-pronged strategy is the best antidote to a recession.”

The 6 BEST Tips To Make High-Performing Video Ads

Making Video Ads That Convert: 6 POWERFUL Tactics

The Sharp Eye Animation team has produced literally thousands of custom video ads for businesses ranging from retail to technology to the legal industry. Our experience has given us unique insight into what makes ads convert viewers from “just checking it out” all the way to check-out.

We spent the last two quarters studying similarities that our best performing video ads had with hopes that you can use the insights to make your next video ad achieve the business results you need. Below are six powerful tactics we’ve seen across implemented across our highest-performing video ads:

Sharp Eye Animation Supporting the Coronavirus Relief Fund

Supporting the Coronavirus Relief Fund

25% of all new video profits to the Coronavirus Relief Fund until the end of May 2020

We at Sharp Eye Animation don't plan on being another source of COVID-19 news - let's be real, pandemics are not quite our area of expertise. But we do know the world has thrown us quite a curve ball and we're now all together (and at least six feet apart!) in this experience.

Videos You Should Never Make Yourself (& Ones You Should)

4 Types of Videos You Should Never Make Yourself (& ones you should!)

When it comes to making a video, there are clear advantages to doing them yourself, but not all videos should be DIY’d

Having a great marketing video can be better than having the greatest salesperson. Sure, both deliver perfect sales pitches every time, and both close deals that grow the business. Videos, however, work 24/7, they don’t ask for commission, and definitely don’t waste the boss’ time with expense reports.

YouTube Ads: The Marketing Tool You Can't Ignore

12 reasons why YouTube Ads are one of the most effective tools in a business' toolbelt

YouTube Ads: The marketing tool you shouldn’t ignore graphic

YouTube Ads are largely underutilized. Partly because to run them you need video content, and partly because managing video campaigns can get complicated if you don't know what you're doing.

But once you have the video content, and expertise to execute campaigns, YouTube Ads drive an enormous amount of high-value prospects to your business’ website, efficiently and effectively. After all, there's a reason why YouTube announced raking in more than 15 billion in 2019 – because they're effective.

10 Best Tips for Making Law Firm Marketing Videos

These 10 simple tips will help you make a law firm marketing video off in the right direction

Law firm videos. Every firm needs one, but many don’t know what to do, and more importantly – what not to do when making one. Before hiring a video production company, or DIY’ing it, take a look at our 10 best tips for making your next law firm video.

The Perfect YouTube Video Length (According to YouTube)

The Perfect YouTube Video Length (according to YouTube)

YouTube Vice President of Engineering explains the ideal YouTube video length to help get your videos seen

[Graphic] The Perfect YouTube Video Length

It’s a question as old as YouTube itself.

Do longer videos - or shorter videos - get more love from YouTube? Do ultra-long podcasts get more exposure than your two minute short film?

Read on to find out what Cristos Goodrow – YouTube’s Vice President of Engineering – says is the perfect length for your next YouTube video:

22 YouTube Video Marketing Tips for Startups

Take your YouTube marketing game to the next level with these tips

So, you decided to make YouTube part of your company's marketing mix? Great! There's no one-size-fits-all approach to producing effective YouTube videos, but here are twenty-two YouTube video marketing tips to guide you in the right direction. Read on to learn how to make your videos better looking, better performing, and help drive customers to your website and business.

Making Explainer Videos for Startups: The Ultimate Guide [2020]

Making Explainer Videos For Your Startup Business: The Ultimate Guide [2020]

The most comprehensive guide to making an explainer video for your startup

In this expert-written guide you’ll discover everything you need to know about making explainer videos for your startup.

From why they matter, to the latest styles, to how to make yours AWESOME even if you’re a newbie. You’ll find all you need to know here.

So if you're looking to drive more sales, boost search engine rankings and everything else that comes with having a great explainer video, we’re sure you’ll find this guide helpful.

Sharp Eye Animation Wins Platinum Award at the 2019 MarCom Awards

Sharp Eye Animation Wins Back-to-Back at the 2019 MarCom Awards

NEXD explainer video wins Platinum Award at 2019 MarCom competition

October 15, 2019 – San Francisco, California

Break out the bubbly!

For the second year in a row, Sharp Eye Animation is thrilled to announce that we have been chosen as an award winner in the MarCom Awards competition. Not only that, but we won the prestigious Platinum Award for our work on the NEXD explainer video.

10 Reasons Why You Need More Marketing Videos in 2020

2020 marks a new decade with new opportunities for your business. Here’s why marketing videos should be at the top of your team’s priority list.

Is video marketing at the top of your list of priorities for 2020?

If not, you may want to take another look.

It’s no secret that videos are powerful tools that drive prospects to your website, educate your existing customers, improve your company’s branding, and more.

How to Get New Personal Injury Clients

As today’s world becomes increasingly digital, sea change happens fast. Sometimes so fast that we don’t even realize they’re happening. Smartphones, for example, are now our tool-of-choice to help us with everything from finances to friendships to free time.

And when it comes to educating and entertaining ourselves, we’re increasingly turning to video-centric apps like YouTube, Instagram and Netflix.

As a personal injury attorney, you might have made a video for your website, or run an ad on live TV to get new clients.

The Best 30 Second Explainer Videos

As marketing teams shift from using video as a part of their marketing strategy to the marketing strategy, shorter videos — ones that run just 30 seconds or less — can be your most powerful, yet least utilized tools in a company’s marketing arsenal.

Which is strange since shorter videos are usually easier to make, can be promoted in more places, and tend to have higher engagement, conversion and completion rates over longer videos.

Law Firm Marketing's Best-Kept Secret: Crush Competitors With One Video

Today’s most forward-thinking law firms know that dominating a market has much to do with proper marketing. Whether it’s owning page one on Google, running targeted ads on social media, or running ongoing TV commercials, great law firm marketing has the power to transform your practice.

It’s true that effective law firm marketing relies on having a lot of great content – hitting the right people at the right time. But one little known (and practiced) secret is that all you really need is one marketing video that you can repurpose into “micro content”.

What Is An Explainer Video (in 2020)?

With video’s popularity exploding across industries today, the explainer video has become one of the most prevalent types of video – especially among experienced video marketers. If you’ve ever asked any of the questions below, this post is for you!

What is an explainer video?
Why should I make an explainer video?
How can I get the most from my explainer video?

The Sharp Eye Animation explainer video

Video Transcriptions For FREE: How to Instantly Make SRT Transcripts

*The method below also works for .VTT and .SBV video transcription formats.

These days promoting your videos on YouTube, Instagram and other social media sites is crucial if you want them to be seen. Equally crucial is including video transcriptions (video transcripts) when you upload, which is how closed captions are made.

Video transcriptions are essential for providing great user experiences and for increasing the chances that your videos show up on search engines.

Coming Attractions: Machine Learning Is Here For The Video Marketing Industry

If you aren’t working in the field of machine learning, you might think it sounds like something from the future, a tool for people 100 years from now. But that’s actually not the case. Machine learning is already here, and a surprising number of businesses — from startups to food manufacturers to retailers — are using it right now in 2020.

In fact, there are thousands of people using machine learning tools for things as varied as identifying endangered species to helping kids become better writers.

Best Attorney Video Advertisements of All Time

Attorney video advertisements are one of the more critical components in your law firm’s marketing strategy, especially with people spending more time on video-centric platforms like YouTube, Facebook and Instagram than ever.

As an attorney, chances are that you’ve either already invested in video, or you’re looking to do so with one sole purpose: to get new clients for your law firm.

It’s true that videos are one of the most powerful marketing tools you can use. They get and keep viewer attention, while simultaneously getting across your most important messages – like where people can schedule an in-office consultation with you.

The Next Big Thing in Law Firm Marketing: Machine Learning Video Ads

If you’re an attorney and your law firm marketing team isn’t already using machine learning in various aspects of your business, you may think that it’s technology years away. But that’s actually not the case. Machine learning is already here, and a surprising number of law firms are using it right now in 2020.

In fact, there are thousands of law firms using machine learning tools to do things like review documents, conduct due diligence and predict legal outcomes.

Attorney Video Marketing: 4 (Basic) Things to Consider Before Starting

Including video in your law firm’s overall marketing strategy is a must-do, but knowing exactly how to use video effectively can be a challenge. When done correctly, attorney video marketing campaigns have the power to make you the obvious choice in your market.

Attention is quickly becoming today’s most valuable commodity, and people are spending more time than ever getting news, entertainment and information on legal services from online platforms like YouTube. In fact nearly two billion people visit YouTube every month and watch more than one billion hours of videos cumulatively.

Sharp Eye Animation Offers Unlimited Video Content For One Monthly Fee

As video marketing continues to explode across industries, more businesses are looking to include video content in social media campaigns, on websites and in corporate training education.

Sharp Eye Animation is first animation production company to offer unlimited videos for one flat monthly fee

While most video production companies treat each video they make as a standalone video project, none offer a monthly subscription service to help businesses that are looking for ongoing video production.

The Best Video Ads On YouTube

2019 was quite a year across the globe, and in the video marketing space, things are only heating up more.

If you’re planning on running a video ad on YouTube, check out our compilation of the best from 2018:

Amazon’s Alexa Loses Her Voice

Amazon CEO Jeff Bezos, the richest man in the world, makes nearly nine million dollars every hour. So you’d expect that he’d share some of that with his marketing teams, and it turns out he did in this commercial. Amazon is pushing their Alexa device hard online, and this video has made our list of best video ads on YouTube from 2018.

23 (Absolute) BEST Platforms to Share Your Marketing Videos (2020)

23 platforms to share your marketing videos on

Your website, YouTube and social media channels are most likely your go-to platforms when it comes to sharing your marketing videos. But depending on your business, other places can attract as much – or more – attention to your videos.

The key to successful video marketing is to share them in as many different marketing channels as possible.

To help you along your video marketing journey, we’ve compiled the top 23 platforms you should consider when time comes to share:

7 Elements To A Kick-@S% Marketing Video

7 elements to a kick ass marketing video

People love stories. We all do. We connect with them. Stories allow us marketers to put actions and words into context. When you’re marketing a product or service, stories help you show prospective buyers what you're offering without a hard sell. When a story aligns with a viewer’s values and needs, a prospect identifies empathetically with its characters.

To give your story a solid structure, be sure to include these elements:

1. The Opening: Every video needs to start somewhere. The beginning establishes the context, characters, time, place and circumstance.

Video CTA: The Best Include These 4 Elements

Typically, the purpose of video marketing is to convince your prospects or customers to buy your product or service. Since your marketing videos might be viewed outside the context of your website, it crucial to include all the information viewers need in order to buy from you.

What is a video call-to-action (CTA)?

A video CTA is typically a button or text that tells viewers to do something during or after the video plays. A great video CTA tells viewers how to find you, where they can get more information, or why your offer is so special. In general it’s best to avoid using the same video CTA every time – change it up depending on your content and goal of your video.

5 Simple Steps To Making Effective Training Videos For Employees

If a picture is worth a thousand words a video must be worth a million. Every company has to train employees to learn about a process or idea. Making training videos for employees saves you time and money and helps to maintain more consistency.

Whether you’re looking to make live-action training videos animated explainer videos or something else, you’ll want to follow these 5-steps to make them effective and memorable:

7 Best Platforms Your Law Firm Marketing Video Needs To Be On

It’s awful when you invest in a great marketing video for your law firm but aren’t getting it in front of as many potential clients as you could be.

You add them to your website and share it on social media channels – which is a great start – but you’re not maximizing its potential if you stop there.

Including your videos on as many platforms as possible increases the chances that your firm is seen and remembered when potential clients need you the most.

How to Find the Best YouTube Video Tags

YouTube video tags are one of the most critical components to getting your YouTube videos found. They operate like keywords for your videos and should be taken as seriously as the other metadata you choose for your video.

So how do you find the best tags to add?

Google’s Keyword Planner is a free tool that marketers use to find the right keywords for their paid ads – but you should be using it to find YouTube video tags too!

Why DIY Animated Video Tools Should Be Avoided (At All Costs)

When setting off to make your first animated video, you typically have two options:

Hire an animated video production company, or
Make it yourself using one of many do-it-yourself (DIY) animated video tools.

If you’re not too concerned with the look-and-feel of your video - and have the time to spend learning how to use the tools - the DIY route can be a great option, especially if you’re on a tight budget.

Everything You Need to Know About Making Animated Videos for YouTube

Businesses are making more videos each year since they can efficiently get mission-critical messages across to your audiences. Making animated videos for YouTube is a powerful way to boost key business - like conversion rates and search engine rankings - while increasing sales.

Why Animated videos?

Animation has the flexibility to take your audience from outer space to 10,000 leagues under the sea. No matter how abstract your message is, animation is a serious tool and more than kid cartoons. When you find yourself ready to make your own animated video, you’ll find that there are two ways to make them:

15 Best Video Hosting Services in 2020

From customizable video players that match your business’ brand to analytics powered by machine learning and artificial intelligence, there are a number of ever-evolving video hosting services out there.

So which one should you choose?

Here are the 15 best video hosting services available in 2020, ordered from lowest to highest in price (click to jump):

YouTube
Vimeo
Wistia
JWplayer
Swarmify
HippoVideo
VideoLan VLC
DaCast

The 20 Best DIY Tools to Make Your Own Animated Videos

If you have time and you’re willing to roll up your sleeves, these 20 tools for making DIY animated videos are the best around.

Most of the tools below won’t give you full creative control like you’d get with a full service company, but they may just do the trick:

1. Vyond (formerly GoAnimate)

Vyond offers templates for different industries, occupations, and concepts. You can build character-driven stories or compelling data visualizations that engage audiences and deliver results. The platform allows for the import of external audio and images. Most basic option starts at $39 USD/month.

3 Ways to Impact The Buyer’s Journey Using Video

A recent study by Google found that online shoppers often take different purchase journeys when buying products online. Some journeys start and end entirely on smartphones and tablets, while other journeys were done entirely on a desktop computer, for example.

While each journey in the Google study was unique, they found three common themes among the deal-seekers: they all invested in some type of research, they relied heavily on mobile devices, and they don’t just focus on gifts (they shop for themselves too).

3 Deadly Traps to Avoid When Making a Video

More companies are using video to help drive sales, educate their workforce and build brand recognition. Consequently, it’s more important than ever to be incorporate videos in your own sales, marketing & training efforts.

And while there’s a ton of different steps that go into making a great video – from the actual video recording or animation production, to the voiceover and the script itself – it’s crucial to avoid a few hidden traps before beginning.

The Best Company Story Video...Ever

As the battle for ride-sharing dominance continues to evolve at break-neck speed, so does the marketing behind brands like Uber and Lyft.

With studies pointing to video as being one of the best ways to build brand awareness and drive sales, more businesses are turning to animated brand videos, like this one from Lyft that shares their company story.

In three minutes and nine seconds The Story of Lyft video (below) is one of the best. It’s a brilliant example of a great company story video and here’s why:

Sharp Eye Animation Wins Gold at 2018 MarCom Awards

San Francisco, CA – November 1, 2018

The MarCom Awards, one of the largest and most-respected creative competitions in the world, honored Sharp Eye Animation with a Gold Award for the “What is ShipStation” animated explainer video in their 2018 Digital Video Creation, animation category.

Gold Winners represent the top 20% from a pool of more than 6,500 international marketing and communication teams, and they represent companies ranging from creative agencies and Fortune 500’s to individual creative professionals.

Explainer Video Script Outline

Making a great explainer video all comes down to having a great script. If you’ve never written one, it can be a challenge to know just where to start. Lucky for you, we’ve shared a video script outline that will get you headed in the right direction.

Just replace contents in the [BRACKETS] with your company name and tagline. Then customize as needed, and woohoo! An awesome starting point.

Here’s the outline:

Character has problems →

The Best How to Videos You Need to Watch

Video is changing how people buy products and services, with 96% of viewers finding video helpful when considering a purchase online. “How-to” videos teach while also giving businesses an opportunity to sell more and gain trust.

Chances are you’ve watched one recently yourself, which is understandable because who has time to read the instruction manual these days?

Whether you sell software or physical merchandise, the best how to videos teach your customers how to use your products, answer frequently asked questions and show them new ways to use them.

Kickstarter Game Videos’ Secret to Success

It’s no secret that including video in your Kickstarter campaign will increase your chances for success. Kickstarter suggests that when in comes to making your own video, all you need is a computer with a camera. This be true for most projects, but when it comes to games on Kickstarter, this isn’t necessarily the case.

The most successful Kickstarter games – both by amount of financial backing and sheer number of supporters – weren’t taking the suggested DIY approach. Instead they all include a custom animated video to explain what the game is, how it’s played and who the masterminds are behind the experience.

Why a Product Video Should Be Part of Every Shopping Experience

Remember when you were a teenager, looking to buy new shoes or a pair of jeans?

Trips to the store or ordering from a catalog were likely how you made your purchase. Today we can simply grab a laptop or smartphone to place an order, and video is playing an increasingly important role.

82% of all global internet traffic will come from video by 2020

Videos help shoppers research

People research just about every product they want before buying, and the internet is making research easier than ever. Product videos have become the go-to resource for people looking for details on a product, since clicking a play button is easier (and more engaging) than reading through a ton of text. In fact, research has shown that 96% of viewers find video helpful when making purchase decisions online.²

10 Best Machine Learning Videos Of All Time

Looking for some video marketing inspiration for your next machine learning or artificial intelligence video? Concepts like machine learning or AI can be tough to explain, but videos help!

To help you get your creative juices flowing for your next video project we’ve gathered the 10 best machine learning videos (and artificial intelligence) of all time.

Check out the 10 best machine learning videos below:

Video Script Writing: 7 Brilliant Online Resources

Every time we chat with a potential client to discuss their explainer video project, the first point we always emphasize is the importance of their video script.

In fact the most crucial and time-intensive step in the video production process is usually the script writing stage. Writing a great one is an art-form, and we’ve written about how to get started if you’re feeling lost.

Whether you’re a script writing newbie, or seasoned vet, below are 7 of the most valuable resources that will help you write a kick @$$ video script:

15 Reasons Why You Need a Crowdfunding Video

Crowdfunding has emerged as an effective way to test a market while gaining the financial support needed to turn your idea into reality. With tens of thousands of campaigns on platforms like Kickstarter, Patreon and IndieGogo, you may have wondered what you can do to make your campaign stand out. For most the answer is video, which has exploded in popularity over the last few years, and is expected to continue its reign as the king of content.

Holiday Emails and Animated Videos

Ah the holidays. A time for Cyber Monday specials and Black Friday offers. Also a time to send your holiday emails, thanking customers and wishing them a happy new year.

In a sea of season’s greetings emails, animated videos help you stand out while engaging, informing and delighting your audience.

Here are 3 reasons why animation is the perfect tool for your upcoming holiday email campaigns:

1. They make you stand out

Times have changed and email has evolved to support not just text and images, but video as well. While many companies continue sending their basic text + image-based emails like they have for years, you can stand out by adding custom animated video to your holiday emails.

What is Bitcoin?

Before 2011, few people had any idea what Bitcoin was. Not only that, but the concept of blockchain and cryptocurrency (distributed ledgers?!) is complicated.

But with an animated explainer video placed front and center on bitcoin.org’s homepage, they were able to easily and efficiently explain how the technology could change the finance industry forever.

Since launching their original video in 2011 – and updating it in April 2014 – the explainer videos have become the most watched cryptocurrency introduction videos ever, with more than 16 million views combined.

Corporate Training Videos

“Employees are a company’s greatest asset – they’re your competitive advantage. You want to attract and retain the best; provide them with encouragement, stimulus, and make them feel that they are an integral part of the company’s mission”

– Anne M. Mulcahy, Chief Executive CEO of the Year 2008

Videos have changed the way corporate teams learn. They eliminate the need for your team to travel to trainings, provide consistent instruction quality, and are typically more engaging than in person classes.

Explainer Video Turn Around Time

As attention spans continue to shrink with the growth of ever-increasing online distractions, more businesses are turning to videos to stand out. Videos are unique, powerful tools that boost sales, search engine rankings, brand awareness and much more.

So when the need to make your video pops up to explain your product or service, you may wonder what a typical explainer video turnaround time is – especially if you’ve never made one before. In this post we’ll dig into how long a great explainer video takes to make and what you can do to shorten the turnaround time.

Crowdfunding Explainer Video: The Ultimate Guide

The Ultimate Guide to Crowdfunding Explainer Videos

Welcome!

Here you’ll find everything you need to know when looking to make a video for your crowdfunding project. Looking for something specific? Jump to a section using the links below:

Explainer Video Overview – is one right for you?
Why They’re Effective: The Science – Dr Allan Paivio’s Dual-Coding Theory
Case Studies
Inspiration (get your creative juices flowing!)
Use Cases
Finding a Team
Production Process
DIY options
The Sharp Eye Animation difference

20% higher crowdfunding campaign success rate when video is included¹

As more people around the world come online each day, video continues to explode in popularity. Video entertains, teaches, documents and informs us unlike any other medium. It’s a powerful storytelling tool that’s still in its early stages.

Enhanced Content for Ecommerce and Retail

With Amazon, eBay, Walmart and other large Ecommerce giants battling for online dollars, brands selling products on these sites look to outrank the competition by securing a coveted page one search engine ranking. To get there, some brands focus on optimizing keywords and getting more five-star reviews.

Forward-thinking brands take a holistic approach, adding product videos to educate potential customers, gain trust and make more sales.

Item pages with video were 200% more likely to appear on page one.

Content Analytics, the leading Ecommerce optimization platform, conducted their own research to see how item pages perform with and without video, the findings were astonishing: item pages with video were 200% more likely to appear on page one.

Crowdfunding Video Production

Attention spans getting shorter everyday. They’re currently at 8 seconds and tied with a goldfish’s. Having a video that can capture attention while giving the perfect pitch is crucial to success. This is especially true for crowdfunding campaigns, where new campaigns emerge everyday. Video is a powerful tool that quickly gets across important and sometimes complex messages to your audiences.

For many crowdfunding campaigns user-generated videos (think laptop camera recording a founder in his/her living room) are good enough. For those looking for more impact, custom animation is a great option that can drive thrilling results. Exploding Kittens’ explainer video, for example, helped to launch their campaign into crowdfunding history.

Cryptocurrency Videos and Animation

Cryptocurrency, the digital currency using cryptography to secure and verify transactions, has become one the 21st century’s most complex technologies. With nearly 2,000 different currencies out there the need to stand out is critical, so many are turning to animated video to get their most important messages across to audiences.

Binance, for example, one of the world’s top cryptocurrency exchanges, uses animated videos as a primary tool to educate students at their online academy. Ethereum’s YouTube channel has 130+ videos. And bitcoin.org’s explainer videos have over 11 million views to date.

Exploding Kittens Video

Since its birth, animation has evolved to become a tool used by everyone from Fortune 500’s to startups. Its flexibility can take viewers to space, the bottom of the sea and anywhere in between. For crowdfunding projects on platforms like Kickstarter and Patreon, animation help campaigns stand out and can lead to great results.

The most-backed Kickstarter campaign of all time – and 3rd most funded game on Kickstarter ever – Exploding Kittens – used a hilarious explainer video to tell the story of their unconventional card game. The video helped them raise nearly 9 million dollars and was so effective that it’s still featured on their homepage. Here’s why the Exploding Kittens video is so powerful:

YouTube Metadata Basics

YouTube videos are a key part of Google search results. In fact top ranking YouTube videos typically show up on the top ⅓ of the results page.

Well-optimized YouTube videos offer a huge opportunity for your business to create brand awareness and simultaneously drive traffic to your website.

In order to increase the chances of your videos to appear in the coveted top ⅓ of results, it’s crucial that you have basic YouTube metadata properly added and optimized for each of your videos.

YouTube Video Optimization

YouTube is no doubt a force to be reckoned with, and chances are that regardless of the business you’re in, it can help drive new business, strengthen branding and so much more. Frequent curation of content is important to drive your viewership and engage new audiences, but what else can you do after hitting that upload button?

Here are three things you may not have considered doing that’s sure to lift your video search rankings:

Animated Law Videos

As an attorney, chances are you’re always on the hunt for new clients. Traditionally referrals have been your main source for winning new clients, but over the last few years law videos have been gaining traction due to their ability to capture and retain viewer attention.

In today’s always-connected world, eyes are shifting online and new opportunities to win clients from places like YouTube have emerged. It’s estimated that by 2021 video will account for more than 80% of all IP traffic.

Crowdfunding Videos and SEO

Everyone at some point has thought about starting a business and bringing a great idea to life in the marketplace. Starting a business these days is getting easier thanks to the power of crowdfunding – or raising money from many people, typically via the Internet.

Crowdfunding is a powerful way to get exposure, market validation, and most importantly, funds needed to get started. While crowdfunding can be a great way to get an idea or business off the ground, getting exposure in a sea of awesome projects can be challenging.

Integrated Marketing Extends the Life of Your Custom Animated Video

Many businesses use video to help get their important messages across to audiences in a fun, engaging and memorable way. They’ll add them to their website, social channels and email campaigns, where they act as a super-efficient salesperson, delivering the perfect pitch every time.

It’s no secret that they’re one of the most powerful tools in a company’s marketing arsenal, and when they’re done well they provide exciting results.

Animated explainer videos – like the ones we produce here at Sharp Eye Animation – are full of fun visuals, so we decided to help our clients get more from them by offering an integrated marketing service where in addition to producing a video, we’ll also provide high-resolution artwork from the animation.

Customer Success: Athena Software

Video’s popularity has seen some serious growth over the last several years, and this trend continues to rise. Cisco, for example, estimates that by 2021, 80% of all internet traffic will be video.¹ That means a lot more cat, how-to’s and prank videos have yet to be uploaded to YouTube.

Explainer videos are also surging in popularity, with more businesses turning to them to replace text-heavy web pages. For many, explainers have become a must-have and some have returned healthy ROIs.

Why Should I Have Multiple Versions of My Video?

If you’ve kept up with video marketing over the last 5 or so years, you know that video marketing is a powerful and increasingly popular tool just about any type of business can use.

In fact video is becoming so popular that Cisco predicts it will account for 79% of global internet traffic by 2020.

A well-crafted video tells your story in a fun way while building trust and ultimately boosting sales. In this post we’ll tell you why you should have multiple versions of your video (something we provide for free!).

Making the animated video

We’re thrilled to learn that our friends at RepairShopr loved working with us so much that they decided to write a blog post about it! The video is featured on their homepage and has so far has results in 16k views and 3000+ paying customers, according to RepairShopr CEO Robert Reichner. Read the case study here.

In their blog post they share the end-to-end process we went through with them while making the video – from the initial discovery call, to the storyboard and character design (shared below), to the voiceover recording and ultimately to the final cuts we provided them that included different calls-to-action and music options.

Three Considerations When Setting Out To Produce Your First Animated Video

If you’ve never produced an animated video for your business, you may not know where to begin. We hope to make it a bit easier for you by providing the three most important things to consider when setting out to produce your first animated video.

1. The Script

The script is the single most important component that can make or break an animated video. It contains everything that your viewers will hear (through a recorded voiceover), and it should clearly communicate your most important messages. And when it comes to scriptwriting, brevity and eloquence is key.

Custom Products and Animation Together in Harmony

If you sell customized products where customers go through a potentially frustrating checkout process, you’re likely aware that videos are great tools that efficiently educate while improving conversion rates.

And it makes sense that videos are ideal, after all would you prefer to read over a text-heavy webpage or watch a 60-second video on the same topic?

Many are missing out on the opportunity get their important messages across by still relying on text over video.

Unlike Other Custom Animated Video Studios

While to us these seem like no-brainers, we have a variety of differentiators that separate us from 90% of other animation production studios out there:

1. Leadership

Every one of our clients works directly with Sharp Eye Animation’s founder, who has nearly a decade of video experience and has led the video production for companies ranging from small start-ups to large organizations like Google and Walmart. Our team only takes on a few projects at a time which ensures that each video we create is completely unique and original, and stays in line with each client’s goals.

What Video Marketing Can Do For eBusiness

As our lives become increasingly more complex and busy, using video to sell a product has become a powerful tool that all eBusinesses can benefit from. Incorporating video on your site often leads to an increase in conversions, search engine improvements and a host of other benefits.

Here are the top 3 reasons why product videos can help you sell more online:

1. They Increase Conversions

By using video to provide a quick and in-depth view of a product or demonstration, eBusinesses can extinguish any hesitancy would-be customers might have about purchasing online.

Why Animated Video?

People prefer to watch an animated video over reading, which to some is actually like work. If your company, products, or service requires any sort of explanation, your audience will respond with much greater force when watching a video.

They work too! Research has found that 81% of people have been convinced to buy something after watching a video about it.

Custom animated videos are versatile

Embedded onto your site
Emailed as a link
Shared on sites like YouTube
Played at tradeshows or kiosks
Shown on a laptop during client meetings
Pulled out of your pocket and played on your smartphones

Decrease bounce rate

Whether it is one video or ten, your website bounce rate will decrease with a video. You can capture the attention of a visitor for much longer.

What To Look For In A Video Production Company

If you were to Google some variation of the question “Who are the top animated video production companies?” the response compiled for you would list nearly 100 explainer video companies.

Which means that, if you wanted to make an explainer video for your company, you would have at least 100 companies to choose from.

So how do you choose one?

Sifting through the overwhelming mass of animated video production companies might seem daunting; however, if you know what you’re looking for, you can easily and confidently separate the proverbial wheat from the chaff. The following are a few criteria to keep in mind in order to help you find the best explainer video production company for you.

3 Ways Custom Animated Videos Increase Awareness and Sales

Custom videos are powerful marketing tools that help you to stand out from the crowd. Custom video production can happen in three different ways: do-it-yourself (DIY), outsource it to individual professionals, or hire a professional production company to manage the entire process on your behalf.

If you are still not sure as to whether or not it’s worth producing these types of videos, consider these three benefits that custom videos can bring to your business.