The Future of Video is Here: Sharp Eye Animation Unveils Revolutionary AI-Generated Video Production
The world of video production is undergoing a seismic shift, and Sharp Eye Animation is at the forefront of this evolution. We're thrilled to announce an expansion of our services, now offering cutting-edge AI-generated videos for businesses alongside our award-winning animated creations. This isn't just a new service; it's a new era for visual storytelling, and we're inviting you to be a part of it.
For years, Sharp Eye Animation has been your trusted partner in bringing ideas to life through the magic of animation. We've meticulously crafted stories, frame by frame, to help your brand connect with your audience. But what if we told you that the power to create stunning, live-action style video is now more accessible, faster, and more versatile than ever before?
How to Make Animated Videos in 2025: The Guide
For years, animated videos have been used to train employees, pitch products, and effectively explain complex concepts quickly. But with so many video production options available, and the emergence of AI-based video production tools, how do you know which route to take?
This guide will help you create a show-stopping animated video in 2025 and beyond, even if you have no prior animation experience.
1. Planning and Scriptwriting:
Concept: Before diving into visuals, solidify your video's purpose. What key message(s) do you want to convey? Who is your target audience? Where will your video content live? Part of step 1 is thinking through your strategy, even if that means at a high level.
7 Things You May Not Know About Making Explainer Videos
The best explainer videos not only educate and entertain audiences, but they keep attention and sell products too. In fact they’re like salespeople who give the perfect sales pitch every time, from anywhere. There are a ton of reasons for why they’ve stood the tests of time, and while they’ve been around for years, there still may be a few things you don’t know about making them.
Below are the 7 top things you may not know about making explainer videos:
What is an Explainer Video?
Anyone given the option to either read a text-heavy website or get the same info by watching a one-minute video would obviously prefer to watch a video.
And with people spending more time at home watching videos, having an explainer video to showcase your products or services is critical for getting your key messages across to your audience quickly. In fact simply uploading an explainer video to YouTube with the right metadata can make a huge impact in helping customers find your business online.
7 Best Tips For Making A Video: DIY Videos For Beginners
With more people watching videos than ever before, having your own can boost your business unlike any other marketing tool can. In fact, California-based technology company Dropbox, the Kickstarter project Exploding Kittens (the most-backed Kickstarter project of all time) and a ton of other brands can credit much of their success to leaning on video as a core marketing tool.
Marketing in the Age of Coronavirus: In Tough Times it Pays To Advertise
“When times are good, you should advertise. When times are bad, you MUST advertise.”
As the Coronavirus continues to change communities everywhere, businesses everywhere are pivoting, cutting workforces, and minimizing or eliminating marketing budgets. Business flourishes during and after a slowdown by doing something that may seem counterintuitive: increasing marketing investment.
What do businesses wanting to emerge post-Coronavirus as winners do?
“Reduce costs selectively by focusing more on operational efficiency than their rivals do, even as they invest relatively comprehensively in the future by spending on marketing, R&D, and new assets. Their multi-pronged strategy is the best antidote to a recession.” –Harvard Business Review
According to Harvard Business Review, they “reduce costs selectively by focusing more on operational efficiency than their rivals do, even as they invest relatively comprehensively in the future by spending on marketing, R&D, and new assets. Their multi-pronged strategy is the best antidote to a recession.”
The 6 BEST Tips To Make High-Performing Video Ads
The Sharp Eye Animation team has produced literally thousands of custom video ads for businesses ranging from retail to technology to the legal industry. Our experience has given us unique insight into what makes ads convert viewers from “just checking it out” all the way to check-out.
We spent the last two quarters studying similarities that our best performing video ads had with hopes that you can use the insights to make your next video ad achieve the business results you need. Below are six powerful tactics we’ve seen across implemented across our highest-performing video ads:
The 10 Best Trade Show Video Companies
Trade shows offer a great opportunity to meet with existing clients, stay up-to-date with the latest-and-greatest technologies, and to connect with potential customers. Video is one of the best mediums to attract people to your booth, due to its ability to capture and keep attention.
We’ve compiled a list of the 10 best trade show video companies below, so if you need a video for your next event and want to work with top talent – consider these companies for your next video project.
Videos You Should Never Make Yourself (& Ones You Should)
4 Types of Videos You Should Never Make Yourself (& ones you should!)
When it comes to making a video, there are clear advantages to doing them yourself, but not all videos should be DIY’d
Having a great marketing video can be better than having the greatest salesperson. Sure, both deliver perfect sales pitches every time, and both close deals that grow the business. Videos, however, work 24/7, they don’t ask for commission, and definitely don’t waste the boss’ time with expense reports.
YouTube Ads: The Marketing Tool You Can't Ignore
YouTube Ads: The Marketing Tool You Can't Ignore
12 reasons why YouTube Ads are one of the most effective tools in a business' toolbelt
YouTube Ads are largely underutilized. Partly because to run them you need video content, and partly because managing video campaigns can get complicated if you don't know what you're doing.
But once you have the video content, and expertise to execute campaigns, YouTube Ads drive an enormous amount of high-value prospects to your business’ website, efficiently and effectively. After all, there's a reason why YouTube announced raking in more than 15 billion in 2019 – because they're effective.
The Perfect YouTube Video Length (According to YouTube)
The Perfect YouTube Video Length (according to YouTube)
YouTube Vice President of Engineering explains the ideal YouTube video length to help get your videos seen
![[Graphic] The Perfect YouTube Video Length](/images/Perfect-YouTube-video-length.png)
It’s a question as old as YouTube itself.
Do longer videos - or shorter videos - get more love from YouTube? Do ultra-long podcasts get more exposure than your two minute short film?
Read on to find out what Cristos Goodrow – YouTube’s Vice President of Engineering – says is the perfect length for your next YouTube video:
22 YouTube Video Marketing Tips for Startups
22 YouTube Video Marketing Tips for Startups
Take your YouTube marketing game to the next level with these tips
So, you decided to make YouTube part of your company's marketing mix? Great! There's no one-size-fits-all approach to producing effective YouTube videos, but here are twenty-two YouTube video marketing tips to guide you in the right direction. Read on to learn how to make your videos better looking, better performing, and help drive customers to your website and business.
The 10 Best Explainer Video Companies in the USA
The freedom Americans have is unique. They can visit just about any country in the world, work in one of the strongest economies in the world, and even change how it works by getting into politics.
This freedom not only helped make the USA a global powerhouse, it also supported it to become a hotbed for highly creative companies and people.
This is why it naturally is one of the best places to find a top-tier explainer video production company. So, if you want your video to turn out fantastic, look no further than the good ol’ Red, White & Blue.
The Top 10 Explainer Video Companies in California
Great explainer videos aren’t made by not-so-great companies.
They’re made by companies with expert storytelling plus video production experience, who work with clients bringing in deep product knowledge and solid understanding of their customers.
When these two forces combine the best explainer videos are born.
And some of the best explainers ever were made on America’s west coast, mostly here in California.
So if you need your video to do great things – like boost search engine rankings, increase website sales, among others – look no further than The Golden State.
Making Explainer Videos for Startups: The Ultimate Guide [2020]
Making Explainer Videos For Your Startup Business: The Ultimate Guide [2020]
The most comprehensive guide to making an explainer video for your startup
In this expert-written guide you’ll discover everything you need to know about making explainer videos for your startup.
From why they matter, to the latest styles, to how to make yours AWESOME even if you’re a newbie. You’ll find all you need to know here.
So if you're looking to drive more sales, boost search engine rankings and everything else that comes with having a great explainer video, we’re sure you’ll find this guide helpful.
More Marketing Videos: 10 Best Reasons Why You Need Them [in 2020]
10 Reasons Why You Need More Marketing Videos in 2020
2020 marks a new decade with new opportunities for your business. Here’s why marketing videos should be at the top of your team’s priority list.
Is video marketing at the top of your list of priorities for 2020?
If not, you may want to take another look.
It’s no secret that videos are powerful tools that drive prospects to your website, educate your existing customers, improve your company’s branding, and more.
What Is An Explainer Video (in 2020)?
With video’s popularity exploding across industries today, the explainer video has become one of the most prevalent types of video – especially among experienced video marketers. If you’ve ever asked any of the questions below, this post is for you!
- What is an explainer video?
- Why should I make an explainer video?
- How can I get the most from my explainer video?
The Sharp Eye Animation explainer video
Video Transcriptions For FREE: How to Instantly Make SRT Transcripts
*The method below also works for .VTT and .SBV video transcription formats.
These days promoting your videos on YouTube, Instagram and other social media sites is crucial if you want them to be seen. Equally crucial is including video transcriptions (video transcripts) when you upload, which is how closed captions are made.
Video transcriptions are essential for providing great user experiences and for increasing the chances that your videos show up on search engines.
23 (Absolute) BEST Platforms to Share Your Marketing Videos (2020)
Your website, YouTube and social media channels are most likely your go-to platforms when it comes to sharing your marketing videos. But depending on your business, other places can attract as much – or more – attention to your videos.
The key to successful video marketing is to share them in as many different marketing channels as possible.
To help you along your video marketing journey, we’ve compiled the top 23 platforms you should consider when time comes to share:
7 Elements To A Kick-@S% Marketing Video
People love stories. We all do. We connect with them. Stories allow us marketers to put actions and words into context. When you’re marketing a product or service, stories help you show prospective buyers what you're offering without a hard sell. When a story aligns with a viewer’s values and needs, a prospect identifies empathetically with its characters.
To give your story a solid structure, be sure to include these elements:
1. The Opening: Every video needs to start somewhere. The beginning establishes the context, characters, time, place and circumstance.
Video CTA: The Best Include These 4 Elements
Typically, the purpose of video marketing is to convince your prospects or customers to buy your product or service. Since your marketing videos might be viewed outside the context of your website, it crucial to include all the information viewers need in order to buy from you.
What is a video call-to-action (CTA)?
A video CTA is typically a button or text that tells viewers to do something during or after the video plays. A great video CTA tells viewers how to find you, where they can get more information, or why your offer is so special. In general it’s best to avoid using the same video CTA every time – change it up depending on your content and goal of your video.
Why DIY Animated Video Tools Should Be Avoided (At All Costs)
When setting off to make your first animated video, you typically have two options:
- Hire an animated video production company, or
- Make it yourself using one of many do-it-yourself (DIY) animated video tools.
If you’re not too concerned with the look-and-feel of your video - and have the time to spend learning how to use the tools - the DIY route can be a great option, especially if you’re on a tight budget.
15 Best Video Hosting Services in 2020
From customizable video players that match your business’ brand to analytics powered by machine learning and artificial intelligence, there are a number of ever-evolving video hosting services out there.
So which one should you choose?
Here are the 15 best video hosting services available in 2020, ordered from lowest to highest in price (click to jump):
The 20 Best DIY Tools to Make Your Own Animated Videos
If you have time and you’re willing to roll up your sleeves, these 20 tools for making DIY animated videos are the best around.
Most of the tools below won’t give you full creative control like you’d get with a full service company, but they may just do the trick:
1. Vyond (formerly GoAnimate)
Vyond offers templates for different industries, occupations, and concepts. You can build character-driven stories or compelling data visualizations that engage audiences and deliver results. The platform allows for the import of external audio and images. Most basic option starts at $39 USD/month.
3 Deadly Traps to Avoid When Making a Video
More companies are using video to help drive sales, educate their workforce and build brand recognition. Consequently, it’s more important than ever to be incorporate videos in your own sales, marketing & training efforts.
And while there’s a ton of different steps that go into making a great video – from the actual video recording or animation production, to the voiceover and the script itself – it’s crucial to avoid a few hidden traps before beginning.
Explainer Video Script Outline
Making a great explainer video all comes down to having a great script. If you’ve never written one, it can be a challenge to know just where to start. Lucky for you, we’ve shared a video script outline that will get you headed in the right direction.
Just replace contents in the [BRACKETS] with your company name and tagline. Then customize as needed, and woohoo! An awesome starting point.
Here’s the outline:
Character has problems →
The Best How to Videos You Need to Watch
Video is changing how people buy products and services, with 96% of viewers finding video helpful when considering a purchase online. “How-to” videos teach while also giving businesses an opportunity to sell more and gain trust.
Chances are you’ve watched one recently yourself, which is understandable because who has time to read the instruction manual these days?
Whether you sell software or physical merchandise, the best how to videos teach your customers how to use your products, answer frequently asked questions and show them new ways to use them.
Video Script Writing: 7 Brilliant Online Resources
Every time we chat with a potential client to discuss their explainer video project, the first point we always emphasize is the importance of their video script.
In fact the most crucial and time-intensive step in the video production process is usually the script writing stage. Writing a great one is an art-form, and we’ve written about how to get started if you’re feeling lost.
Whether you’re a script writing newbie, or seasoned vet, below are 7 of the most valuable resources that will help you write a kick @$$ video script:
Explainer Video Turn Around Time
As attention spans continue to shrink with the growth of ever-increasing online distractions, more businesses are turning to videos to stand out. Videos are unique, powerful tools that boost sales, search engine rankings, brand awareness and much more.
So when the need to make your video pops up to explain your product or service, you may wonder what a typical explainer video turnaround time is – especially if you’ve never made one before. In this post we’ll dig into how long a great explainer video takes to make and what you can do to shorten the turnaround time.
Why Should I Have Multiple Versions of My Video?
If you’ve kept up with video marketing over the last 5 or so years, you know that video marketing is a powerful and increasingly popular tool just about any type of business can use.
In fact video is becoming so popular that Cisco predicts it will account for 79% of global internet traffic by 2020.
A well-crafted video tells your story in a fun way while building trust and ultimately boosting sales. In this post we’ll tell you why you should have multiple versions of your video (something we provide for free!).
Three Considerations When Setting Out To Produce Your First Animated Video
If you’ve never produced an animated video for your business, you may not know where to begin. We hope to make it a bit easier for you by providing the three most important things to consider when setting out to produce your first animated video.
1. The Script
The script is the single most important component that can make or break an animated video. It contains everything that your viewers will hear (through a recorded voiceover), and it should clearly communicate your most important messages. And when it comes to scriptwriting, brevity and eloquence is key.
What Video Marketing Can Do For eBusiness
As our lives become increasingly more complex and busy, using video to sell a product has become a powerful tool that all eBusinesses can benefit from. Incorporating video on your site often leads to an increase in conversions, search engine improvements and a host of other benefits.
Here are the top 3 reasons why product videos can help you sell more online:
1. They Increase Conversions
By using video to provide a quick and in-depth view of a product or demonstration, eBusinesses can extinguish any hesitancy would-be customers might have about purchasing online.
Why Animated Video?
People prefer to watch an animated video over reading, which to some is actually like work. If your company, products, or service requires any sort of explanation, your audience will respond with much greater force when watching a video.
They work too! Research has found that 81% of people have been convinced to buy something after watching a video about it.
Custom animated videos are versatile
- Embedded onto your site
- Emailed as a link
- Shared on sites like YouTube
- Played at tradeshows or kiosks
- Shown on a laptop during client meetings
- Pulled out of your pocket and played on your smartphones
Decrease bounce rate
Whether it is one video or ten, your website bounce rate will decrease with a video. You can capture the attention of a visitor for much longer.
3 Ways Custom Animated Videos Increase Awareness and Sales
Custom videos are powerful marketing tools that help you to stand out from the crowd. Custom video production can happen in three different ways: do-it-yourself (DIY), outsource it to individual professionals, or hire a professional production company to manage the entire process on your behalf.
If you are still not sure as to whether or not it’s worth producing these types of videos, consider these three benefits that custom videos can bring to your business.