YouTube Tips &Amp; Tricks

YouTube Ads: The Marketing Tool You Can't Ignore

YouTube Ads: The Marketing Tool You Can't Ignore

12 reasons why YouTube Ads are one of the most effective tools in a business' toolbelt

YouTube Ads are largely underutilized. Partly because to run them you need video content, and partly because managing video campaigns can get complicated if you don't know what you're doing.

But once you have the video content, and expertise to execute campaigns, YouTube Ads drive an enormous amount of high-value prospects to your business’ website, efficiently and effectively. After all, there's a reason why YouTube announced raking in more than 15 billion in 2019 – because they're effective.

The Perfect YouTube Video Length (According to YouTube)

The Perfect YouTube Video Length (according to YouTube)

YouTube Vice President of Engineering explains the ideal YouTube video length to help get your videos seen

It’s a question as old as YouTube itself.

Do longer videos - or shorter videos - get more love from YouTube? Do ultra-long podcasts get more exposure than your two minute short film?

Read on to find out what Cristos Goodrow – YouTube’s Vice President of Engineering – says is the perfect length for your next YouTube video: 

22 YouTube Video Marketing Tips for Startups

22 YouTube Video Marketing Tips for Startups

Take your YouTube marketing game to the next level with these tips

So, you decided to make YouTube part of your company's marketing mix? Great! There's no one-size-fits-all approach to producing effective YouTube videos, but here are twenty-two YouTube video marketing tips to guide you in the right direction. Read on to learn how to make your videos better looking, better performing, and help drive customers to your website and business.

Video Transcriptions For FREE: How to Instantly Make SRT Transcripts

*The method below also works for .VTT and .SBV video transcription formats.

These days promoting your videos on YouTube, Instagram and other social media sites is crucial if you want them to be seen. Equally crucial is including video transcriptions (video transcripts) when you upload, which is how closed captions are made.

Video transcriptions are essential for providing great user experiences and for increasing the chances that your videos show up on search engines.

The Next Big Thing in Law Firm Marketing: Machine Learning Video Ads

If you’re an attorney and your law firm marketing team isn’t already using machine learning in various aspects of your business, you may think that it’s technology years away. But that’s actually not the case. Machine learning is already here, and a surprising number of law firms are using it right now in 2020.

In fact, there are thousands of law firms using machine learning tools to do things like review documents, conduct due diligence and predict legal outcomes.

The Best Video Ads On YouTube

2019 was quite a year across the globe, and in the video marketing space, things are only heating up more.

If you’re planning on running a video ad on YouTube, check out our compilation of the best from 2018:

Amazon’s Alexa Loses Her Voice

Amazon CEO Jeff Bezos, the richest man in the world, makes nearly nine million dollars every hour. So you’d expect that he’d share some of that with his marketing teams, and it turns out he did in this commercial. Amazon is pushing their Alexa device hard online, and this video has made our list of best video ads on YouTube from 2018.

How to Find the Best YouTube Video Tags

YouTube video tags are one of the most critical components to getting your YouTube videos found. They operate like keywords for your videos and should be taken as seriously as the other metadata you choose for your video.

So how do you find the best tags to add?

Google’s Keyword Planner is a free tool that marketers use to find the right keywords for their paid ads – but you should be using it to find YouTube video tags too!

Everything You Need to Know About Making Animated Videos for YouTube

Businesses are making more videos each year since they can efficiently get mission-critical messages across to your audiences. Making animated videos for YouTube is a powerful way to boost key business - like conversion rates and search engine rankings - while increasing sales.

Why Animated videos?

Animation has the flexibility to take your audience from outer space to 10,000 leagues under the sea. No matter how abstract your message is, animation is a serious tool and more than kid cartoons. When you find yourself ready to make your own animated video, you’ll find that there are two ways to make them:

YouTube Metadata Basics

YouTube videos are a key part of Google search results. In fact top ranking YouTube videos typically show up on the top ⅓ of the results page.

Well-optimized YouTube videos offer a huge opportunity for your business to create brand awareness and simultaneously drive traffic to your website.

In order to increase the chances of your videos to appear in the coveted top ⅓ of results, it’s crucial that you have basic YouTube metadata properly added and optimized for each of your videos. 

YouTube Video Optimization

YouTube is no doubt a force to be reckoned with, and chances are that regardless of the business you’re in, it can help drive new business, strengthen branding and so much more.   Frequent curation of content is important to drive your viewership and engage new audiences, but what else can you do after hitting that upload button?   

Here are three things you may not have considered doing that’s sure to lift your video search rankings: