Mainstays: Playing To Win With Sharp Eye Animation
Walmart brand partners with Sharp Eye Animation for video that nets exciting results
Mainstays’ animated bed frame video played a key role in helping one product rise to page one within Walmart’s competitive marketplace
About Mainstays
As Walmart's exclusive home furniture brand, Mainstays offers everything from appliances to fabric to furniture.
Problem
Initially launched as a storage bin product in 1996, Mainstays was looking to enter the highly-competitive bed furniture space by introducing it’s new folding bed frame. The new product launch meant that it needed a high-performing product page that could showcase it and addressing FAQs.
Mainstays knew the product page needed to do the following:
- Highlight competitive advantages
- Address potential concerns
- Reach page one on Walmart.com’s bed frame page
Solution
The Mainstays team decided that an animated product video would help them effectively reach their goals. The video would be highly visible on the checkout page, therefor it needs to be short, thorough, and have characters representing their buyer profiles. They chose Sharp Eye Animation to produce the video due to the quality and flexibility of the animation, as well as their online ratings..
Sharp Eye Animation produced what became one of Mainstays’ highest-performing videos and best selling products ever. Sharp Eye’s blend of experience and creativity helped drive the product launch’s success
Results
A few weeks after launching the product page with embedded video, the team noticed exciting results:
- Product page surfaces to page one on the Walmart website
- Product earns Walmart “Bestseller” status
- Have a scalable marketing tool for other platforms
Conclusion
Completing in the highly competitive ecommerce space is no small undertaking. With Mainstays’ animated product video being a primary tool to showcase the new bed frame’s features, benefits and FAQs, the video was a key component to the bestselling product’s success.
Since the product launch, Mainstays has partnered with Sharp Eye Animation for a series of animated product videos currently live on the Walmart website.
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