7shifts: Startup Skyrockets With Help From Sharp Eye Animation
Combination of explainer video and company growth leads to 300% revenue increase
“Sharp Eye Animation was able to quickly distill our story and make a fun video that has really helped grow our business.”
Jordan Boesch, CEO, 7shifts
About 7shifts
With offices in Saskatoon, Canada, 7Shifts provides employee scheduling software for more than restaurants to help them streamline operations online. It’s an industry leading software-as-a-service (SaaS) platform helping restaurant managers schedule, evaluate, and communicate with their workforce. It’s currently used by more than 4,000 restaurants worldwide.
Problem
7shifts wanted a video that would boost website engagement and SEO, while helping tell their story to prospects. The team wanted to
• Decrease website bounce rate
• Increase page views per customer
• Increase average time spent on site
Solution
Sharp Eye Animation recommended a character-based approach that shows prospects a typical pain points. A character has problems keeping up with employee work schedules, finds 7shifts and then becomes completely satisfied. The video would be highly visible and added to their website, social channels like Facebook and Twitter
“Sharp Eye Animation is the ultimate value proposition…we look forward to working with their team again.”
Jordan Boesch, Founder, 7shifts
Results
Combined with their overall growth, Sharp Eye Animation’s work helped 7shifts’ revenue grow 300%. The addition of the video to the 7shifts website resulted in the following:
• 10% decrease in bounce rate
• 1.5x increase in pageviews per visitor
• 4min+ increase in time spent on site
Conclusion
Leading a startup to dominate an industry is a feat few get to experience. Thanks to a forward-thinking approach, critical SEO metrics were improved, helping them dominate their space.
By partnering with Sharp Eye Animation, 7shifts has established itself as a solid authority on search engines that will help them remain a stalwart in the restaurant scheduling SaaS industry for years to come.
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