Enhanced Content for Ecommerce and Retail
With Amazon, eBay, Walmart and other large Ecommerce giants battling for online dollars, brands selling products on these sites look to outrank the competition by securing a coveted page one search engine ranking. To get there, some brands focus on optimizing keywords and getting more five-star reviews.
Forward-thinking brands take a holistic approach, adding product videos to educate potential customers, gain trust and make more sales.
Item pages with video were 200% more likely to appear on page one.
Content Analytics, the leading Ecommerce optimization platform, conducted their own research to see how item pages perform with and without video, the findings were astonishing: item pages with video were 200% more likely to appear on page one.