Exploding Kittens Video
Since its birth, animation has evolved to become a tool used by everyone from Fortune 500’s to startups. Its flexibility can take viewers to space, the bottom of the sea and anywhere in between. For crowdfunding projects on platforms like Kickstarter and Patreon, animation help campaigns stand out and can lead to great results.
The most-backed Kickstarter campaign of all time – and 3rd most funded game on Kickstarter ever – Exploding Kittens – used a hilarious explainer video to tell the story of their unconventional card game. The video helped them raise nearly 9 million dollars and was so effective that it’s still featured on their homepage. Here’s why the Exploding Kittens video is so powerful: