Why a Product Video Should Be Part of Every Shopping Experience
Remember when you were a teenager, looking to buy new shoes or a pair of jeans?
Trips to the store or ordering from a catalog were likely how you made your purchase. Today we can simply grab a laptop or smartphone to place an order, and video is playing an increasingly important role.
82% of all global internet traffic will come from video by 2020
Videos help shoppers research
People research just about every product they want before buying, and the internet is making research easier than ever. Product videos have become the go-to resource for people looking for details on a product, since clicking a play button is easier (and more engaging) than reading through a ton of text. In fact, research has shown that 96% of viewers find video helpful when making purchase decisions online.2
Enhanced Content for Ecommerce and Retail
With Amazon, eBay, Walmart and other large Ecommerce giants battling for online dollars, brands selling products on these sites look to outrank the competition by securing a coveted page one search engine ranking. To get there, some brands focus on optimizing keywords and getting more five-star reviews.
Forward-thinking brands take a holistic approach, adding product videos to educate potential customers, gain trust and make more sales.
Item pages with video were 200% more likely to appear on page one.
Content Analytics, the leading Ecommerce optimization platform, conducted their own research to see how item pages perform with and without video, the findings were astonishing: item pages with video were 200% more likely to appear on page one.