Video Script Writing: 7 Brilliant Online Resources
Every time we chat with a potential client to discuss their explainer video project, the first point we always emphasize is the importance of their video script.
In fact the most crucial and time-intensive step in the video production process is usually the script writing stage. Writing a great one is an art-form, and we’ve written about how to get started if you’re feeling lost.
Whether you’re a script writing newbie, or seasoned vet, below are 7 of the most valuable resources that will help you write a kick @$$ video script:
Customer Success: Athena Software
Video’s popularity has seen some serious growth over the last several years, and this trend continues to rise. Cisco, for example, estimates that by 2021, 80% of all internet traffic will be video.1 That means a lot more cat, how-to’s and prank videos have yet to be uploaded to YouTube.
Explainer videos are also surging in popularity, with more businesses turning to them to replace text-heavy web pages. For many, explainers have become a must-have and some have returned healthy ROIs.
Why Should I Have Multiple Versions of My Video?
If you’ve kept up with video marketing over the last 5 or so years, you know that video marketing is a powerful and increasingly popular tool just about any type of business can use.
In fact video is becoming so popular that Cisco predicts it will account for 79% of global internet traffic by 2020.
A well-crafted video tells your story in a fun way while building trust and ultimately boosting sales. In this post we’ll tell you why you should have multiple versions of your video (something we provide for free!).
Making the animated video
We’re thrilled to learn that our friends at RepairShopr loved working with us so much that they decided to write a blog post about it! The video is featured on their homepage and has so far has results in 16k views and 3000+ paying customers, according to RepairShopr CEO Robert Reichner. Read the case study here.
In their blog post they share the end-to-end process we went through with them while making the video – from the initial discovery call, to the storyboard and character design (shared below), to the voiceover recording and ultimately to the final cuts we provided them that included different calls-to-action and music options.
Three Considerations When Setting Out To Produce Your First Animated Video
If you’ve never produced an animated video for your business, you may not know where to begin. We hope to make it a bit easier for you by providing the three most important things to consider when setting out to produce your first animated video.
1. The Script
The script is the single most important component that can make or break an animated video. It contains everything that your viewers will hear (through a recorded voiceover), and it should clearly communicate your most important messages. And when it comes to scriptwriting, brevity and eloquence is key.
Custom Products and Animation Together in Harmony
If you sell customized products where customers go through a potentially frustrating checkout process, you’re likely aware that videos are great tools that efficiently educate while improving conversion rates.
And it makes sense that videos are ideal, after all would you prefer to read over a text-heavy webpage or watch a 60-second video on the same topic?
Many are missing out on the opportunity get their important messages across by still relying on text over video.