AI Video Quality: What Enterprise Brands Get Wrong
The most common question enterprise brand teams ask about AI video production is: “Will it actually look good enough?”
It is the right question, asked in the wrong direction.
Quality in video production has never been determined by the production method. It has been determined by the decisions made about what to create, why, and for whom. A skilled director with a clear point of view will produce compelling work. A directionless team with expensive equipment will produce mediocre work. This was true before AI, and it remains true now.