YouTube Metadata Basics
YouTube videos are a key part of Google search results. In fact top ranking YouTube videos typically show up on the top ⅓ of the results page.
Well-optimized YouTube videos offer a huge opportunity for your business to create brand awareness and simultaneously drive traffic to your website.
In order to increase the chances of your videos to appear in the coveted top ⅓ of results, it’s crucial that you have basic YouTube metadata properly added and optimized for each of your videos.