Drive Smart Georgia: First-Moving Company Revs Up Search Engine Rankings With Video
New homepage video results in 82% increase in search rankings in two months
“Less than two months after uploading their video on YouTube, Drive Smart Georgia saw an increase in organic search visits by 82%”
Steve Jones, Founder, Drive Smart Georgia
About Drive Smart Georgia
Drive Smart Georgia is a top-rated driver’s education school based near Atlanta, Georgia. Their customer base is made up of mostly young parents and pre-licensed Millennials. Since the school’s inception, they’ve served over 15,000 students and have become one of the largest and most successful driving schools in the area.
Problem
As a forward-thinking driving school, Drive Smart Georgia was looking to capitalize on a lack of competition YouTube search results (no other Georgia-based driving school had a YouTube presence). In addition, Drive Smart Georgia looked to improve key SEO metrics, including pageviews per visit, average time spent on site, etc. Drive Smart Georgia wanted to:
- Capitalize on the competition’s lack of presence on YouTube
- Increase organic search visits
- Increase Increase average pageviews per visitor
- Increase average time spent on site
Solution
Sharp Eye Animation partnered with Drive Smart Georgia to produce their 60-second explainer video, along with shorter cuts from the original that would be used on their website, YouTube and Instagram accounts.
“Other driving schools haven’t really been hosting videos on YouTube, so I thought that since young people are spending more time watching online video, having our own would be a no-brainer.”
Steve Jones, Founder, Drive Smart Georgia
Results
After adding the video to the Drive Smart Georgia website and YouTube channel the team saw fantastic results:
- +82% increase in organic search visits
- +50% increase in pageviews per visit
- +57% increase in time spent on site
“We’ve seen more students start coming through our doors, and some have mentioned the video. Working with Sharp Eye Animation turned out to be one of the best marketing decisions we’ve made. We love what the videos are doing.”
Steve Jones, Founder, Drive Smart Georgia
Conclusion
Being one of the first to create a presence on YouTube proved to be an incredibly smart decision. By partnering with Sharp Eye Animation, Drive Smart Georgia was able to improve it’s search engine rankings, increase leads coming through the website, and stake an early claim on YouTube that will help them remain dominant in the Georgia-area driving school market.
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