RepairShopr: Market Dominance With Help From One Animated Explainer Video
RepairShopr expands into new markets and drives new revenue
“We were looking for a professional, yet cost-effective solution for a custom animated video for our new but growing SaaS platform. Sharp Eye Animation was the perfect partner.”
Robert Reichner, CEO, RepairShopr
About RepairShopr
With offices in Kirkland, Washington, RepairShopr provides an industry leading all-in-one software-as-a-service (SaaS) platform for repair shops looking for invoicing, ticketing, point of sale, recurring invoices, customer relationship management (CRM) and more. It’s currently used by dozens of different types of businesses in over 25 different countries.
Problem
Initially launched as a computer repair shop SaaS product, RepairShopr experienced success early on and looked to expand into other markets to continue its growth. Expansion meant that it needed to boost revenue and optimize its primary sales tool, its website. RepairShopr team knew it needed to do the following:
- Increase organic traffic conversion rate
- Reduce customer churn rate
- Increase average revenue per paying user
Solution
The RepairShopr team decided that an explainer video would help them reach their revenue goals. The video would be highly visible and added to their website, YouTube channel and shown to prospects at industry events. A templated/do-it-yourself video service wouldn’t cut it.
They chose Sharp Eye Animation to produce the video due to an unlimited revisions policy, fast turnaround times and ability to meet their art direction requirements.
“Sharp Eye Animation’s ability to iterate and willingness to collaborate helped us make a video that not only do we feature on our website & YouTube channel, but we also play it as the backdrop at our booth during industry conventions.”
Robert Reichner, CEO, RepairShopr
Results
A few months after the video was added to the RepairShopr homepage and social channels, the team noticed real growth in paying customers and connects its doubling in monthly sales to the clarity of the product value Sharp Eye Animation’s video created.
“15,000 views and 3,000+ new paying customers later, we’re so glad we were able to work with them! It’s opened many conversations and has allowed us to move into and dominate new markets.”
Robert Reichner, CEO, RepairShopr
Conclusion
Thriving in the highly competitive SaaS space is no small undertaking. With RepairShopr’s website being a primary tool to gain new business, adding a custom video was smart and effective decision.
By partnering with Sharp Eye Animation, RepairShopr has a scalable sales tool for years to come. As viewers demand more video content, RepairShopr is confident that it’s explainer video will continue to be a critical tool in keeping them dominant in their space.
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